Okay-pop powerhouse SM Leisure has partnered with South Korean cellular community operator LG Uplus to develop AI-powered content material for its first digital artist, Naevis.
By means of the partnership, LG Uplus on Monday (September 2) mentioned it can leverage its generative AI platform known as ixi-GEN to create a variety of content material for Naevis. This contains music movies, short-form movies, items, and different content material utilizing pictures and movies generated by the AI platform.
LG Uplus launched ixi-GEN in June, a smaller-scale language mannequin primarily based on LG AI Analysis’s Exaone. Not like normal giant language fashions with billions of parameters, ixi-GEN is extra specialised, specializing in a specific business or enterprise.
LG Uplus mentioned that by using its expertise, Naevis’ visuals can be hyper-realistic, adapting to each 2D and 3D codecs to combine throughout totally different platforms.
Naevis first appeared in aespa’s video My, Karina in 2021 as a part of their fictional sci-fi impressed universe. In aespa’s lore, Naevis is a power that helps the members navigate between the true world and the digital dimension generally known as Kwangya.
Naevis’ voice was first heard on Welcome to MY World, a pre-release single for aespa’s third mini-album My World in Could 2023. She additionally made a shock look at aespa’s SYNK: Parallel Line live performance in Seoul in June.
Though SM introduced plans to launch her as a standalone artist at SXSW final 12 months, her debut was delayed. Lower than a month in the past, a teaser clip and official web site had been launched, hinting at Naevis’ imminent arrival.
In the meantime, LG Uplus mentioned it has been targeted on its ixi-GEN challenge because the begin of the 12 months. The corporate says it’s devoted to creating new AI companies that clients can instantly expertise. The collaboration with SM is part of this challenge, with the aim of making new AI-powered buyer experiences, LG Uplus mentioned.
In accordance with Jeong Su-heon, head of LG Uplus’ Client Division, the partnership with SM is predicted to offer new digital experiences to Uplus clients and Okay-Pop followers globally, facilitating advertising and marketing and branding synergy.
Tak Younger-jun, co-CEO of SM, mentioned LG Uplus’ give attention to offering new AI experiences is in step with SM’s aim of providing Okay-Pop values to followers by way of Naevis.
In accordance with native media, Naevis’ debut is scheduled for September 10.
SM Leisure is growing its give attention to digital artists as AI artists change into extra widespread within the music business, particularly in Korea.
In July, HYBE, a rival of SM Leisure, launched SYNDI8, a digital pop group. Their voices had been created utilizing AI expertise developed by Supertone, an AI audio firm majority-owned by HYBE after buying it for $32 million in 2023.
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