Is the way forward for work versatile? In response to a survey by Future Discussion board reported by the Financial Coverage Institute, 80% of data employees need flexibility in the place they work, and 94% of them need schedule flexibility.
Individuals’ want for management over the place and the way they work coincides with the rise of the gig economic system, permitting an rising variety of folks entry to freelance or part-time jobs — typically within the type of a aspect hustle, which about one-third of U.S. adults have.
Even industries which have been round for hundreds of years are embracing — and benefiting from — the U.S. workforce’s new regular. Advertising, which traces trendy roots again to the Industrial Revolution starting within the late 18th century, is one in all them.
We Are Rosie, an organization providing strategic consulting and expertise options for advertising groups, manufacturers and businesses, compiled a report to discover how freelancing impacts the business in the present day.
The outcomes are clear: Whether or not you are a 9-5 marketer within the pivot to full-time freelance work or looking for a advertising aspect hustle to complement your major revenue, it is a profitable time to get began.
Associated: How Aspect Hustles Are Redefining Careers and Shaping the Way forward for Work
The typical advertising price range was slashed by 15% relative to income in 2024, which implies that employers within the advertising house would possibly want options to conventional employment in the event that they need to obtain a greater return on funding (ROI), in line with the report.
Over the previous three years, roughly three-quarters (74%) of selling groups have elevated their use of freelance expertise, and in 2025, 57% of these employers anticipate their use of freelance expertise to extend, per the info.
An uptick in effectivity is the highest purpose enterprise leaders cite for hiring freelance professionals (81%); extra advantages famous embrace extra talent units on the workforce (67%), momentary help to cowl a rise in workload (63%) and that it is cheaper than hiring full- or part-time staff, amongst others, the report acknowledged.
The shift is not only a constructive one for advertising leaders, although. Staff who apply their skills to freelance alternatives, whether or not versatile full-time gigs or supplementary aspect hustles, can acquire extra flexibility of their schedules and management over their incomes.
Sixty-six p.c of freelancers anticipate to nonetheless be freelancing in three years, and 68% of them are prone to advocate freelancing to a buddy, the survey discovered. Along with flexibility, freelancers admire independence (42%), the power to earn a better revenue (33%) and the chance to work on quite a lot of initiatives (30%).
Associated: Scaling Up Your Freelancing Profession to a Small Enterprise
“Freelancing has given me the house and autonomy to determine what I need to do subsequent,” Rosie neighborhood member Dwayna Haley mentioned within the report. “I get to proceed working, making use of and studying in opposition to this self-discipline, however the degree of flexibility that I obtain permits me to form my life and days in order that I can actually take the time to be considerate about what I am doing.”
