Stephanie Fried Joins McAfee as Chief Advertising Officer

Confirmed advertising and marketing chief brings deep experience in viewers progress, digital technique, and client insights to strengthen McAfee’s international model

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SAN JOSE, Calif. — McAfee Corp. (“McAfee”), a world chief in on-line safety, at present introduced the appointment of Stephanie Fried as Government Vice President and Chief Advertising Officer.

Fried joins McAfee from Fandom, the place she served as Chief Advertising Officer, main all advertising and marketing efforts throughout a portfolio of manufacturers, together with TV Information, Metacritic, and GameSpot. Underneath her management, Fandom accelerated viewers progress to over 350 million month-to-month guests, strengthening engagement by way of viewers growth, client insights, and strategic model initiatives.

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As Chief Advertising Officer at McAfee, Fried will lead international advertising and marketing and communication efforts for the direct-to-consumer model. Together with her experience in cultivating genuine connections with manufacturers, Fried will give attention to delivering enhanced worth and engagement for present McAfee clients whereas introducing the 37-year-old iconic on-line security model to a brand new set of audiences globally. Fried joins at a pivotal time as McAfee works to deepen consciousness of its sole give attention to client safety, increasing past conventional antivirus software program to supply a spread of privateness, identification, and safety options that match seamlessly into shoppers’ on a regular basis digital lives. Stephanie will report back to Craig Boundy, President and Chief Government Officer of McAfee.

“Stephanie is a dynamic chief with a pointy intuition for what drives model engagement and enterprise progress,” mentioned Craig Boundy, McAfee CEO. “Her experience in data-driven advertising and marketing, client insights, and digital transformation will probably be essential as we sharpen our give attention to delivering the absolute best expertise for our clients. Her management will probably be instrumental in driving client belief, accelerating progress, and making on-line safety accessible and interesting for everybody. I’m excited to welcome her to the staff and assured she is going to play a key function in shaping the way forward for McAfee.”

With 20 years of expertise in advertising and marketing, analysis, and analytics, Fried has held senior management roles at Condé Nast, Discovery Communications, VEVO, and NBC Common, driving viewers growth, digital transformation, and model influence throughout a spread of industries. At Condé Nast, she led advertising and marketing, analysis, and analytics for manufacturers together with The New Yorker, Self-importance Honest, and Vogue, materially rising digital audiences and rising engagement year-over-year. Previous to that, she performed a key function in creating data-driven advertising and marketing methods and viewers insights at Discovery Communications, VEVO, and NBC Common, the place she helped reshape digital engagement and progress methods.

“The necessity for trusted, progressive on-line and identification safety has by no means been higher, and McAfee is uniquely positioned to empower a whole bunch of thousands and thousands of individuals worldwide to dwell safer digital lives,” mentioned Stephanie Fried, incoming McAfee CMO. “At McAfee, we provide a necessary service; everybody who connects on-line deserves the arrogance and assurance to take action with out worry of compromising their monetary and private data. I’m excited to create lasting connections with new and present clients by constructing on McAfee’s unimaginable legacy and delivering extra related instruments and experiences throughout our full vary of B2C services.”

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Fried holds a BA with honors in Historical past from the College of Michigan and an MBA in Advertising Administration from Columbia Enterprise College.

About McAfee

McAfee Corp. is a world chief in on-line safety for shoppers. Centered on safeguarding folks in an always-online world, McAfee’s options adapt to consumer wants, empowering people and households with safe, intuitive instruments. For extra data, go to www.mcafee.com.