The previous few days have introduced – from the angle of music rightsholders, at the very least – the welcome information that the flagship value for YouTube Music (and YouTube Premium) is being elevated in the US.
That information follows related value rises in the US over the previous yr from Apple Music ($9.99 per 30 days to $10.99 per 30 days for its flagship particular person subscription) and Amazon Music.
We’ve not but, nonetheless, heard a peep from Spotify about a rise within the month-to-month price-tag for its particular person Premium subscription tier within the US.
That appears prefer it’s about to alter.
The Wall Avenue Journal experiences right this moment (July 21) that Spotify is about to announce value raises subsequent week, with its flagship particular person subscription product growing in the US from USD $9.99 per 30 days to $10.99 per 30 days – the identical rise that Apple Music enacted for its service in October final yr.
The WSJ moreover experiences that related Spotify value will increase are anticipated to hit “dozens of markets” across the globe within the months forward.
Figures lately revealed by the Nationwide Music Publishers’ Affiliation (NMPA) recommended that Spotify counted 44.4 million paying subscribers in the US as of the tip of February.
On the similar juncture, recommended the NMPA figures, Apple Music had 32.6 million US-based subscribers, with Amazon Music on 29.3 million.
Along with these subscriber stats, on the NMPA’s annual assembly – which occurred on June 14 – the commerce physique’s CEO and President, David Israelite, revealed what he referred to as a “very vital announcement” about two of those providers.
In line with Israelite: “When Amazon and Apple raised their subscription costs, not solely did they not lose subscribers – they skilled subscriber development.”
In This autumn final yr, Apple Music introduced that it was upping its customary month-to-month subscription value from USD $9.99 to $10.99 within the US, and GBP £9.99 to £10.99 within the UK. It additionally elevated the worth of its Household Plan in each territories.
In January, Amazon Music confirmed to prospects that, like Apple, it will be elevating its customary particular person Amazon Music Limitless month-to-month subscription value from $9.99 to $10.99 within the US, and from £9.99 to £10.99 within the UK.Music Enterprise Worldwide
