The Nationwide Soccer League (NFL), along with NTERTAIN Studios and music label NEON16, led by Latin music heavyweights Tainy and Lex Borrero, have inked an enlargement of their partnership for the 2023 season.
Now in its third 12 months, the collaboration will embrace a multimedia content material sequence that includes music and artists from NEON16, in addition to customized social video content material.
NTERTAIN and Neon16 say that the sequence will “showcase the variety and inclusivity of the NFL by bringing collectively the shared ardour for music and soccer by present NFL Latino gamers and rising NEON16 music artists”.
This season’s partnership options what NTERTAIN and Neon16 name a “distinctive inventive effort between Latino NFL gamers and rising NEON16 stars”.
The primary track entitled NIVEL #0B is a manufacturing by RMAND, a rising Dominican star from Netflix’s hit actuality music competitors present La Firma, and is impressed by his expertise working with Miami Dolphins extensive receiver BRAXTON BERRIOS, who’s of Puerto Rican descent.
The total-length monitor is about for launch throughout Week 3 of the NFL common season within the lead-up to the Miami Dolphins Latino Heritage Month recreation and residential opener on September 24.
A second full-length monitor made by one other participant and artist collaboration will debut later this season and can be a part of the RMAND/Berrios track on this season’s Por La Cultura Anthem songs for this season.
Along with the multimedia content material sequence that includes NFL Latino gamers, RMAND is considered one of three NEON16 artists to function on this 12 months’s NFL Store business, additionally scored by a NEON16 beat, together with fellow rising stars Alex Ponce and Nashy-Nashai.
NEON16 acts will produce 4 tracks completely for the NFL and its 32 golf equipment to make use of as a part of their soundtrack to the 2023 season.
“We liked the idea of getting our artists collaborate with Latino NFL gamers to create one thing as distinctive as an authentic track.”
Lex Borrero, NTERTAIN and NEON16
“We liked the idea of getting our artists collaborate with Latino NFL gamers to create one thing as distinctive as an authentic track,” stated Lex Borrero, Co-Founder and CEO of NTERTAIN and NEON16.
“Whereas each share Latino heritage, we all know that artists and athletes additionally share a typical drive to succeed, the expertise to shine and the work ethic to thrive of their respective careers.
“Unifying these traits and the mutual love and respect for music has led to some unimaginable artwork that we will’t wait to share with followers this season.”
“Music is a number one ardour level for Latinos, and we really feel this partnership is a perfect platform for celebrating our Latino gamers and connecting extra deeply with our followers.”
JAVIER FARFAN, NFL
JAVIER FARFAN, Cultural Strategist on the NFL, added: “Music is a number one ardour level for Latinos, and we really feel this partnership is a perfect platform for celebrating our Latino gamers and connecting extra deeply with our followers.
“This content material sequence brings collectively the commonalities of artists and athletes and their inspirational tales from humble beginnings, as they attain the highest of their careers and their objective of stardom.
“Working with NTERTAIN and NEON16 permits us to authentically inform these tales with the inventive imaginative and prescient of tastemakers on the forefront of Latino tradition, music and leisure.”
“With greater than 31 million NFL followers in the US, there is no such thing as a doubt that Latinos proceed to fall in love with the game of soccer day by day.”
Marissa Solis, NFL
Marissa Solis, NFL SVP International Model and Client Advertising and marketing, stated: “With greater than 31 million NFL followers in the US, there is no such thing as a doubt that Latinos proceed to fall in love with the game of soccer day by day.
“We need to encourage Latinos with the lyrics and melodies created by these proficient NEON16 artists in the identical means they get excited for a superbly executed go and catch for a landing. This partnership unifies the heroes of stage and sport via their widespread bond as Latinos representing ‘por la cultura.’”Music Enterprise Worldwide
