Wish to leap straight to the reply? The perfect unsolicited mail service for most individuals is PostcardMania.
Unsolicited mail is an efficient and inexpensive approach to drive model consciousness and generate recent leads. With it, you’ll be able to put your message in folks’s fingers and goal the streets and neighborhoods that matter to your success.
It’s a wonderful alternative for each new and established companies to achieve new customers who in any other case could not see an organization’s digital presence.
The 8 Greatest Direct Mail Companies of 2023
There are dozens of unsolicited mail companies on the market, so we narrowed it all the way down to our prime eight utilizing an in-depth methodology.
The entire corporations on our listing will print, stamp, and ship your flyers, postcards, or brochures for you. Some companies go additional by offering design templates and serving to you create an inventory of viable addresses.
Greatest Direct Mail Companies Opinions
Beneath, you’ll discover in-depth critiques of the advantages, drawbacks, and use circumstances for every of our prime choices. Learn on to seek out the best choice for your small business.
PostcardMania — Greatest for Multi-Channel Advertising Campaigns
PostcardMania is nice for high-volume postcard unsolicited mail resulting from its wonderful bulk reductions. It’s additionally an awesome choice in case you are trying to make unsolicited mail one in all many advertising and marketing channels.
Let’s check out the standard unsolicited mail choices first. PostcardMania affords the next companies:
- Postcard printing
- Postcard design
- Direct mailing
- Bulk mailing
- Mailing lists
- Each door unsolicited mail (EDDM)
Whereas it affords stellar postcard and brochure mailing marketing campaign choices, the place the corporate actually stands out is with its In every single place Small Enterprise product.
It is a multi-channel advertising and marketing effort that features unsolicited mail. Along with mail, you’ll additionally profit from focused Fb follow-up ads, Instagram adverts, Google follow-ups, and name monitoring. It even consists of YouTube adverts. Every part follows the identical design because the mailers, giving your prospects the identical message all through all of your adverts.
The In every single place Small Enterprise product tracks your direct mailing items utilizing a proprietary barcoding system. This helps you determine the place the playing cards are within the mail, so you’ll be able to put together for brand new prospects to reach.
PostcardMania claims to have greater than 111,000 enterprise prospects. On its web site, it highlights many case research from these prospects, serving to you perceive how PostcardMania’s expertise can probably assist your small business.
Pricing for high-volume standard-sized postcards begins at simply $0.05 per piece. You probably received’t discover a higher bulk fee within the {industry}. Different high-volume charges embody:
- Jumbo Postcards – $0.10 per piece
- Colossal Postcards – $0.13 per piece
- Tri-Fold and Bi-Fold Brochures – $0.13 per piece
- Quadfold Brochures – $0.12 per piece
- Door Hangers – $0.09 per piece
- Full Web page Flyers – $0.13 per piece
- Enterprise Reply Playing cards – $0.09 per piece
- Enterprise Playing cards – $0.03 per piece
PostcardMania even targets the individuals who obtain your promotions within the mail throughout digital promoting channels. It brings a number of campaigns collectively for lead technology and model consciousness.
For a restricted time, you may get 1,000 postcards printed free along with your first Postcard Mania order.
VistaPrint — Most Postcard Designs
VistaPrint is without doubt one of the hottest printing options on the market. Whereas it’s finest identified for enterprise card printing service, it additionally affords an awesome unsolicited mail postcard service.
It consists of greater than 1,000 postcard designs too—so it’ll probably have one thing that’s best for you and your model.
Merely design your card, ship in your listing of addresses, and VistaPrint will deal with the remaining. VistaPrint has each normal and outsized postcards.
One different service we actually like is you could purchase a focused listing straight by means of this platform as properly. These lists may be focused to audiences by demographic information, like revenue, hobbies, new owners, and even B2B-targeted industries.
VistaPrint is nice as a result of it has so many different services and products. Regardless of your advertising and marketing wants, VistaPrint has you coated. Some common classes embody:
- Promotional merchandise
- Labels and stickers
- Luggage and Clothes
- Signage
- Commerce exhibits
- Advertising supplies
- Enterprise playing cards
Having promotional merchandise accessible can simplify issues for you versus utilizing a number of corporations for creating mailings and promotional merchandise. VistaPrint delivers packaged candies, clothes, water bottles, pens, system chargers, and extra merchandise. You should utilize the mailer to vow promotional items to new prospects, utilizing VistaPrint for every little thing.
Commonplace-sized 4″ x 6″ postcards begin at $72.98 for 50 recipients. However like most mailing companies, the worth per merchandise will get higher with larger portions.
It’s $329.98 for 500 recipients, $1,469.99 for two,500 recipients, and $2,622.99 for five,000 recipients. This brings the worth per postcard to $0.66, $0.59, and $0.52, respectively.
The speed drops beneath $0.50 per card with portions of 20,000 or extra.
If you need your mailing service from the identical supplier as your promotional merchandise and printing wants, VistaPrint places it multi function place.
For these of you who’re environmentally-conscious and anxious in regards to the planet, you’ll be joyful to study that 95% of the paper VistaPrint makes use of is FSC licensed. Which means it’s sourced from forests which might be managed responsibly, and due to this fact limiting opposed impacts on the surroundings.
PsPrint — Most Choices for Mailer Kind
PsPrint affords a variety of merchandise accessible for unsolicited mail.
The truth is, it affords ten varieties of mailers to ship to potential prospects. That’s way more than different companies which regularly supply only one or two mailer choices.
It’s additionally value mentioning they provide mailing listing processing (CASS certification, inkjet addressing, and postal resorting), foil stamping, die reducing, and even a graphic designer to work with you to get precisely the look you need.
PsPrint’s merchandise embody:
- Brochures
- Door hangers
- Flyers
- Magnets
- Newsletters
- Postcards
- Rack playing cards
- Gross sales sheets
- Stickers
- Reward labels
It is a big number of direct mailers they’ll ship for you.
If making use of eco-friendly printing companies is essential to your small business, PsPrint has a number of choices accessible. PsPrint affords recycled paper inventory to your mailings, if desired, in addition to soy-based inks that also ship the colourful colours you need to see.
Moreover, PsPrint has printing amenities in a couple of totally different areas unfold throughout the US. The sort of setup permits PsPrint to cut back the gap over which your merchandise should journey, lowering the fossil gas affect of receiving your order.
PsPrint affords a fast turnaround as properly. In simply two to 5 days after printing is full, your order may be mailed.
The complete course of may also be managed on-line. Simply choose your product, add your paintings, and connect your mailing listing.
PsPrint will even ship you further prints that weren’t mailed. The “overs” are free in the event that they match into one field.
For these of you who don’t have a mailing listing, PsPrint will enable you create one in lower than quarter-hour. Simply reply some questions associated to your goal market based mostly on age, revenue, ZIP Code, and different particulars.
When it comes to pricing, charges are based mostly on the kind of mailer, amount, and manufacturing time. That can assist you get a way of the fee in comparison with different choices on our listing, we’ll check out some standard-sized postcards.
For full-color back and front with 5 enterprise days of manufacturing time, you’re roughly $337 for 500 items. The whole job would price about $1,383 for two,500 postcards and $2,635 for five,000 postcards.
This places the speed per card between $0.52 and $0.67, which is in the identical ballpark as different choices on our listing.
The fee truly doesn’t leap an excessive amount of if you happen to expedite the turnaround time both. For instance, 2,500 normal put up playing cards prices roughly $1,560 for one-day manufacturing time—which is just about $175 extra in comparison with the five-day manufacturing. That’s actually not too dangerous if you should get one thing mailed rapidly.
If you wish to get your fingers on a completed product earlier than making a decision, join a free Pattern Equipment from PsPrint.
For a restricted time, it’s also possible to get 15% off your first buy by offering PsPrint along with your e-mail deal with. Simply head to the web site, and look forward to the popup immediate to seem.
Gunderson Direct — Greatest for Arms-Off Advertising Campaigns
Gunderson Direct is a full-service direct advertising and marketing company. Meaning its representatives will work with you to create a completely custom-made unsolicited mail marketing campaign that’s good to your model.
With greater than 20 years of {industry} expertise, these reps offer you every little thing you should get essentially the most out of your unsolicited mail campaigns. Faucet into their experience to create mail campaigns that complement and work along side your advertising and marketing technique.
You’ll begin with a session with the Gunderson Direct crew. As a full-service company, Gunderson makes positive each side of your program is optimized for achievement—from testing to information, messaging, and affords.
From that session, you’ll get all of the insights you should construct a profitable program.
Gunderson Direct may help you create unsolicited mail collateral out of your in-house database in addition to exterior sources. This helps make sure that your lists are extremely focused for optimum outcomes.
Its award-winning design crew will give you focused, print-ready inventive and its manufacturing experience ensures you’re mailing out high-quality materials. They even have an in-house copywriting crew to make sure the phrasing of every marketing campaign is optimized for achievement.
From begin to end, the corporate will care for each side of your advertising and marketing marketing campaign for you, ensuring to seek the advice of with you as wanted to verify it will get the outcomes you’re in search of.
These companies even embody in-depth reporting and analytics so you’ll be able to measure your success. That’s a uncommon providing in relation to unsolicited mail companies.
You can even benefit from a fast unsolicited mail efficiency calculator that can assist you estimate the prices of your campaigns and the potential ROI.
Get in contact with the Gunderson Direct crew to get a customized quote to your firm’s unsolicited mail wants.
Printing for Much less — Greatest for Focusing on Particular Neighborhoods
Printing for Much less is a well known and dependable unsolicited mail service.
It’s a one-stop store for each printing and mailing.
The corporate affords a variety of instruments like free templates, unsolicited mail suggestions, and integration with advertising and marketing automation platforms. Additionally they have web-to-print for workers in order that they have easy accessibility to gross sales and advertising and marketing collateral.
The place it actually stands out is within the Each Door Direct Mailing (EDDM) service. This service lets you decide a particular neighborhood or area that you simply need to goal and ensure your mailers get to these homes.
That is nice for selling your restaurant or retail enterprise’s opening day, native promotions, and different location-specific ads.
Whereas a couple of different companies on this listing supply EDDM (akin to NextDayFlyers), none of them supply it with the quantity of number of mailer varieties that Printing for Much less provides you.
This model additionally has a whole lot of expertise working with political campaigns to verify their mailers get out to constituents and potential voters. Should you’re holding an elected workplace (or aspire to), we extremely suggest Printing for Much less.
One other factor we like about Printing for Much less is that their folks actually stand behind their product. In case your mailing and printing aren’t on time, they’ll totally reimburse you to your incurred prices. That eliminates a whole lot of the nervousness that surrounds huge advertising and marketing initiatives.
Earlier than you begin producing and mailing at scale, PFL will provide you with customized free printing samples. You’ll be able to select from totally different paper varieties, weights, coatings, binding choices, and results to see which one is one of the best for your small business.
NextDayFlyers — Greatest for Quick Turnaround Occasions
True to its identify, NextDayFlyers will provide you with an extremely fast turnaround to ensure you get your mailers out rapidly.
The truth is, the corporate affords subsequent enterprise day printing turnaround. Though you’ll pay further for this premium service, it’s a wonderful choice for time-sensitive affords and campaigns.
NextDayFlyers works with companies throughout a variety of industries, together with:
- Dry cleaners
- Eating places
- Actual property
- Banks
- Insurance coverage
- Grocery
- Auto sellers
- Authorized
It’s a prime choice to think about for any native enterprise that depends on foot visitors from native prospects.
With NextDayFlyers, your organization can ship:
- Postcards
- Brochures
- Mail rack playing cards
- Customized merchandise
NextDayFlyers will retailer your stock, confirm addresses, presort your merchandise, and ship your mail. You can even hire mailing lists for campaigns as properly.
Navigating by means of this platform is simple. Merely select the dimensions of your flyer, customise the cardstock, add a gloss or matte coating, and choose your amount. You’ll be able to create paintings straight on their web site or add your individual file.
NextDayFlyers can also be a wonderful alternative for companies in search of Each Door Direct Mail (EDDM) options. That is good for mass postcard campaigns.
These work very well for grand opening bulletins, weekend gross sales, and different particular affords which might be time-sensitive.
They provide 4 normal EDDM sizes to selected from, serving to your mailers stand out from the group. However it’s also possible to ask NextDayFlyers to create a very customized measurement to your EDDM postcards
You’ll see the fee to your unsolicited mail marketing campaign in actual time as you proceed to make adjustments.
Cactus Mailing — Greatest for Coordinated Google Advert Campaigns
Cactus Mailing is an easy and simple unsolicited mail service that gives nice postcard and brochure mailers—together with a novel providing centered on Google Adverts.
High companies embody:
- Unsolicited mail postcards
- Unsolicited mail brochures
- Focused mailing lists
- Mail piece design
- Name monitoring
The place this model actually shines, although, is in its Good Advertising product. This service helps you create a coordinated Google Adverts marketing campaign that compliments your unsolicited mail marketing campaign, driving higher outcomes. Doing so will enhance response charges which boosts each leads and gross sales.
This program consists of Google show adverts together with touchdown pages to help your unsolicited mail postcards and brochures.
This differs from the multi-channel providing of PostcardMania as a result of Cactus focuses solely on Google Adverts. PostcardMania affords Fb and Instagram adverts together with follow-ups.
Among the prime industries utilizing Cactus Mailing embody dentists, eating places, salons, spas, church buildings, actual property, retail, and health. Cactus excels at creating lovely brochures to advertise your small business.
Another excuse to think about Cactus Mailing is its nice specials if you mix multiple service. The corporate runs these specials recurrently, so that you all the time have an opportunity to save lots of.
SaaSMQL — Greatest for SaaS Lead Technology
SaaSMQL affords account-based demand technology for SaaS companies. That is extraordinarily distinctive in comparison with the opposite unsolicited mail companies on our listing.
In case your group falls into this class, SaaSMQL needs to be a best choice to think about.
Most often, unsolicited mail isn’t related to SaaS. However SaaSMQL has revolutionized the best way you method lead technology technique by utilizing unsolicited mail to create leads and alternatives with mid-market and enterprise-level prospects.
Certainly one of its purchasers generated greater than 50 certified conferences utilizing a unsolicited mail marketing campaign in lower than two months. This generated over $2 million.
This success is attributable to SaaSMQL’s distinctive method. As a substitute of simply sending a flyer or a postcard, SaaSMQL sends packages to companies.
This stands out in comparison with the tons of of emails, calls, and unsolicited mail these recipients get every day. No one goes to throw a package deal within the rubbish and not using a second thought.
Along with unsolicited mail, SaaSMQL helps you with different account-based advertising and marketing campaigns and analytics. It has every little thing you want for SaaS demand technology throughout a number of channels.
How one can Select the Greatest Direct Mail Service For Your Enterprise
Each unsolicited mail service is exclusive. Discovering one of the best one for your small business isn’t inconceivable to do by yourself, however generally is a problem. That’s why we created this listing.
We studied six key areas to see how every service stacked up and narrowed down our decisions based mostly on the outcomes. Use these standards to seek out the proper service to your particular enterprise wants.
Trade-Tailor-made Options
A neighborhood mom-and-pop restaurant isn’t going to wish the identical companies as a multi-million greenback B2B firm. That’s why they shouldn’t go to the identical place for unsolicited mail companies.
Analysis the industries every direct mailer targets. For instance, Gunderson Direct focuses on telemedicine, B2B corporations, and monetary advisors. SaaSMQL is, because the identify would counsel, an awesome alternative for SaaS corporations.
PostcardMania, however, helps any enterprise that depends on postcards and brochures as a part of its advertising and marketing efforts. These embody AC and heating, eating places, roofing, and actual property, to call a couple of.
When researching direct mailing companies, remember to see who a few of their previous purchasers are, too. Have they got options to focus on your particular prospects? Can they successfully promote your choices? If not, they’re not the proper service for you.
Mailer Varieties
You will have particular advertising and marketing wants right this moment, however what if these evolve sooner or later? You need to discover a direct mailer that offers you choices.
Frequent mailer varieties embody:
- Postcards
- Flyers
- Invites
- Greeting playing cards
- Brochures
- Newsletters
- Catalogs
- Booklets
- Customized merchandise
A postcard is likely to be greater than sufficient for your small business to advertise one thing easy like an upcoming occasion or sale. However if you wish to ship out extra detailed details about your group, a brochure or catalog is likely to be extra acceptable.
A service like Gunderson Direct affords a greater diversity of choices that embody letters, brochures, and extra. They’ll even work with you to assist plan out the simplest unsolicited mail marketing campaign to your model.
Much less generally, corporations like SaasMQL even ship packages by way of unsolicited mail for sure enterprise varieties. Discovering a service with numerous choices could enable you maintain the identical service supplier regardless of how your advertising and marketing efforts develop.
After all, the converse is true, too. Some companies, like PostcardMania, are restricted of their choices—however they excel at what they do. Should you solely want postcards or brochures and don’t anticipate that want to alter anytime quickly, selecting a service that focuses on that space is one other good technique to observe.
Eye-Catching Designs
When performing a unsolicited mail marketing campaign, it’s important to seize the eye of the recipient. Take into consideration all of the mailings you obtain every day. Having an eye catching mailing provides you a greater likelihood of standing out in a crowded mailbox. The ultimate product ought to:
- Have a lovely design that enhances the message, reasonably than detracting from it.
- Present an informative message that the recipient can perceive it in a few seconds.
This generally is a very robust stability to realize. Nevertheless, a trusted unsolicited mail service can pull off this stability, all whereas sustaining the distinctive feel and appear of your model.
Some companies supply industry-specific templates. For instance, PostcardMania has particular postcard designs for realtors. Templates are an awesome start line if you don’t have expertise with graphic design.
Though some mailing corporations dictate issues like the dimensions and paper high quality of the mailer, others present extra versatility. When you’ve got a particular imaginative and prescient of what your mailer ought to seem like, you will have some choices for measurement, end of the paper, and print high quality.
Ask the unsolicited mail service firm for examples and case research. Once you see examples of previous designs the corporate did, it will possibly assist you determine whether or not the corporate can match your concepts and expectations.
When you’ve got a selected picture that you simply need to embody in your mailer, for instance, the service should be capable to match the print high quality you want for that picture.
Keep in mind, although, that the service might be showcasing its finest work by means of its case research. When you’ve got a small finances, chances are you’ll not be capable to afford to match the standard you see within the case research instance.
It is very important be aware that typically the worth for his or her graphic design companies is separate from their unsolicited mail service. For instance, PostcardMania affords graphic design as a separate providing, whereas Gunderson Direct affords it as a part of your entire package deal.
The incorrect design alternative can find yourself being a poor reflection of your small business. So don’t gloss over this factor as you’re evaluating totally different mailing companies side-by-side.
Supplemental Companies
The perfect unsolicited mail service corporations supply further advertising and marketing merchandise to assist help your unsolicited mail campaigns. This may have a major affect in your backside line.
For instance, PostCardMania additionally provides you an omnichannel advertising and marketing plan, together with Fb, Instagram, and Google adverts, together with name monitoring, observe ups, and mail monitoring.
It is a cost-effective approach to maintain your advertising and marketing efforts centralized and centered. It’s additionally simpler to work with only one firm as a substitute of making an attempt to juggle a number of distributors without delay and hoping they’ll work collectively in unison.
Maintaining a tally of supplemental companies past direct mailing is an effective way to align your digital and conventional advertising and marketing methods. That is essential for companies that require a number of touchpoints to transform prospects.
When folks see your flyers, together with digital adverts and cellphone calls, your model consciousness will begin to skyrocket. Protecting all of this below one roof helps make sure that your branding and message are each constant for every marketing campaign.
VistaPrint can whip up a ton of actually cool on-brand promotional swag for you, like purses, hats, or no matter else you assume folks will use. The purpose is to get your organization identify on the market past easy mailers. Even if you happen to don’t want each service an organization affords right this moment, it’s good figuring out it’s accessible and at your disposal sooner or later.
Turnaround Time
Whereas this might not be crucial factor to search for in a unsolicited mail service, there are specific cases when companies must get time-sensitive promotional mailers out to prospects.
It’s an enormous waste of cash if somebody receives a mailer with an expired coupon. It’s additionally a poor reflection of your small business within the eyes of the recipient.
Once you’re evaluating the timeline, it’s essential to know that direct mailing corporations are literally providing a number of companies.
First, they should design and print what you’ve ordered. However these supplies nonetheless should be mailed out and delivered. After printing, the everyday turnaround time for mailing ranges wherever from the following day to 10 enterprise days.
Some unsolicited mail companies provide the choice to pay further to get your mailers out sooner. However we suggest discovering a service that works rapidly with none further prices.
NextDayFlyers is a good choice to think about if you happen to’re in search of quick turnaround occasions.
Advertising Marketing campaign Help
Blindly sending mailers to lists isn’t all the time efficient. Even if you happen to’re utilizing a focused listing, you continue to must have a strategic method to your unsolicited mail campaigns.
Deal with this like some other advertising and marketing marketing campaign that requires you to create a plan, monitor outcomes, and measure the ROI. That is the one approach to know in case your mailers are literally producing {dollars} or if you should pivot the technique.
Should you don’t have an in-house advertising and marketing crew otherwise you’re struggling to take care of this by yourself, you’ll be able to search for unsolicited mail companies that embody advertising and marketing help.
Gunderson Direct is a superb instance. As a full-service advertising and marketing company, they specialise in making certain your campaigns are optimized for achievement.
Greatest Direct Mail Companies: Your High Questions Answered
The High Direct Mail Companies in Abstract
Unsolicited mail works very well in lots of conditions. It’s simple to lose sight of this if you’re centered on e-mail, on-line ads, and different digital advertising and marketing techniques.
PostcardMania is one of the best direct mailing service for many companies. No matter your finances, printing wants, or unsolicited mail technique, you’ll find what you’re in search of utilizing the critiques and proposals on this information.
