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2023 marketing campaign highlights “Poppy Tales” and taking two minutes of silence
OTTAWA, Oct. 27, 2023 (GLOBE NEWSWIRE) — With 1000’s of donation packing containers throughout the nation, biodegradable poppies, and touching new tales about Canada’s Veterans, The Royal Canadian Legion’s 2023 Nationwide Poppy Marketing campaign is now formally underway.
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“It is a particular time for the Legion and for all Canadians,” says Bruce Julian, Dominion President. “Whereas we keep in mind our fallen Veterans year-round, that is when the entire nation is concentrated on our collective gratitude for his or her sacrifices.”
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Methods to donate: Conventional and fashionable
Conventional poppy packing containers will probably be accessible for donations and lapel poppy distribution at 1000’s of places. As soon as once more this yr, 1000 “Pay Tribute” tap-enabled donation packing containers will probably be discovered at many Legion branches, HSBC branches, and choose retail places. There are $2, $5, and $10 choices and donors may also obtain a lapel poppy from these digital packing containers. Moreover, donors can select to offer on-line through Legion.ca.
Funds donated throughout the nation in the course of the Nationwide Poppy Marketing campaign help Veterans and their households. Funds donated domestically keep native. Shut to twenty million {dollars} is generously donated every year.
The ceremonial begin to the 2023 Nationwide Poppy Marketing campaign befell on October 20, with Her Excellency the Proper Honourable Mary Simon, Governor Common of Canada, accepting the First Poppy from Dominion President Bruce Julian.
Poppy Tales: A concentrate on peacekeepers
The Legion is worked up to current the following iteration of “Poppy Tales” this yr. Folks can go to PoppyStories.ca to scan their lapel poppy with their smartphone. They’ll then be taken to brief private tales about Canadian Veterans who gave their lives in service to our nation. This yr, 50 new faces have been added and all of them have been peacekeepers, with 2023 marking the 75th anniversary of the primary United Nations peacekeeping mission. The Poppy Tales initiative helps folks construct deeper and private connections with our Veterans.
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The significance of Remembrance: Taking two minutes of silence
A really sacred a part of Remembrance Day ceremonies is the two minutes of silence taken to quietly mirror upon our Veterans’ sacrifices and keep in mind them with deep gratitude.
This yr, the Legion has created some particular public service bulletins to ask folks to take two minutes of silence irrespective of the place they might be.
A second and distinctive initiative primarily based on the significance of taking two minutes of silence at 11:00 am on November 11th, will even be unveiled within the coming days. Keep tuned!
Biodegradable Poppies and Wreaths: Decreasing the environmental footprint
The Legion started distributing new biodegradable poppies and wreaths in 2022, and they are going to be again once more this yr. They’re crafted from quite a lot of pure supplies together with paper, cotton velvet, plaster, moss, and bamboo they usually permit the Legion to assist scale back its environmental footprint.
It could nonetheless take further time for residual inventory to be depleted, so some branches should provide a mixture of outdated and new and objects.
Symbols of Remembrance: Poppy Retailer
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Many Canadians searching for symbols of remembrance all through the remembrance interval and past are completely satisfied to seek out the Legion’s on-line retailer at poppystore.ca. There are lots of of tasteful objects to select from, together with modern jewellery and clothes, with most that includes the Poppy of Remembrance.
Three new objects being featured this yr embody the LED poppy gentle, a 24k gold-rimmed poppy pin, and a poppy garden decoration. The favored poppy centre pin to assist hold lapel poppies affixed is as soon as once more accessible, and is a high three vendor thus far this yr together with the gold-rimmed pin and the garden decoration.
Buying an merchandise from poppystore.ca or from a Legion department is the one approach to make sure a poppy-themed product is an official merchandise created and endorsed by the Legion.
Nationwide Ceremony, Native Ceremony Locator: Discover your ceremony
Canadians can count on one other lovely Nationwide Remembrance Day Ceremony organized by the Legion on the Nationwide Struggle Memorial in Ottawa on November 11. There’ll as soon as once more be a grand Veterans’ Parade and a CF-18 fly-past.
The stay presentation of the nationwide ceremony will probably be accessible through the Legion’s Fb web page and nationwide broadcasters will cowl the ceremony as up to now.
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The Legion can also be increasing its Ceremony Locator at Legion.ca. Branches are populating this web page to permit Canadians to discover a Legion-supported Remembrance ceremony closest to them. The Legion additionally recommends that folks examine with native Legion branches to confirm any remaining restrictions associated to gatherings in the course of the pandemic.
Remembrance by means of Gentle
Beginning on October 27, 117,000 poppies representing Fallen Canadian Veterans because the First World Struggle will cascade just about upon the Peace Tower at Parliament Hill and on the Senate constructing. The Poppy Drop will happen till November 11, from 6:30–9:30 pm ET. On November 5, 10, and 11, the show will prolong to midnight. Digital poppies will even cascade down the Nationwide Artwork Centre’s “Kipnes Lantern” on November 11, from 7:00 am ET to midnight ET.
Many well-known Canadian landmarks and group places such because the CN Tower, BC Place Stadium, Canada Place Sails of Gentle, and the Metropolis of Ottawa signal within the Byward Market amongst others, will even gentle up at numerous occasions all through the following two weeks in help of the marketing campaign and Remembrance.
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Beginning on October 27 and operating every evening, two giant screens on Parliament Hill will even present the Digital Wall of Honour, a silent video sharing the faces of Canadian Veterans who’ve handed, with photographs submitted by folks from throughout the nation.
About The Royal Canadian Legion
Based in 1925, the Legion is Canada’s largest Veteran help and group service group. We’re a non-profit group with a nationwide attain throughout Canada in addition to branches within the U.S. and Europe. With near 250,000 members, a lot of whom volunteer a unprecedented period of time to their branches, our energy is in our numbers.
Nationwide Poppy Marketing campaign 2023
Biodegradable Poppy
Poppy Tales
Scan your Poppy to learn a Veteran’s story
Two minutes of silence on November 11
Video reminder: Bear in mind and thank Canada’s fallen Veterans irrespective of the place you’re.
Public Relations / Media Inquiries: PublicRelations@Legion.ca; Nujma Bond 343-540-7604
Legion.ca
Fb.com/CanadianLegion
Twitter.com/RoyalCdnLegion
Instagram.com/royalcanadianlegion
YouTube.com/person/RCLDominionCommand
LinkedIn.com/firm/royalcanadianlegion
Photograph accompanying this announcement can be found at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/5381da11-75dd-414f-84b4-45cd0a338cfe
https://www.globenewswire.com/NewsRoom/AttachmentNg/b3d7c655-a446-48d8-b1d2-f33cc3ea00e1
https://www.globenewswire.com/NewsRoom/AttachmentNg/f17b5c47-84f8-4353-8cec-c40395ec74cd
https://www.globenewswire.com/NewsRoom/AttachmentNg/e364e31f-a938-4a3a-82e8-c49bdceab88e
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