Historically, after I use the Content material Waterfall, I exploit it with the Leads Discipline Information E-newsletter.
Nonetheless, you may use it with any long-form piece of content material.
Simply apply the beneath system to your type!
Step 1: Ideate Subjects Based mostly on Your Viewers
Step one within the Content material Waterfall methodology entails researching matters that resonate together with your viewers.
It might go with out saying, however the most effective engagement will come from content material that your target market ACTUALLY desires to learn.
Listed here are my favourite locations to get concepts!
- Google matter concepts
- Use Twitter to search out concepts
- Subscribe to industry-specific newsletters
- Use Redditt. What are individuals asking so much about?
- Observe different enterprise house owners on Linkedin.
Every time I come throughout an thought, I drop it into my Trello board.
Step 2: Write a Lengthy Kind Piece of Content material
Your main piece of content material varieties the muse of your Content material Waterfall.
It must be wealthy and detailed sufficient to extract numerous dialogue factors or views.
Broad ideas like “How To” Guides, “The Final Information to…” or “All You Have to Know About…” function wonderful core content material.
They ship exact and authoritative insights, making it easy to derive quite a few subtopics from them.
No strict phrase restrict exists, however extra substance (Guides1,200-1,500 phrases) affords elevated adaptability.
My favourite content material mediums are:
- E mail Newsletters (The Leads Discipline Information)
- Lengthy Kind Weblog Posts
- Lengthy Kind Video
However once more, you should utilize what matches your total advertising plan greatest.
Step 3: Repurpose Every Step into Written Social Content material
Break down your long-form information into smaller, digestible chunks of content material.
The very best half? You’ve already received all of the concepts you want!
Every level or step in your information will be became a brief social media submit.
Instance: This Step ^^ will turn out to be a LinkedIn submit.
I would present how I take every e mail e-newsletter and break it down into a number of LinkedIn posts/Tweets with screenshots.
Step 4: Repurpose What You Simply Repurposed
Okay – Now we’re digging slightly deeper.
Let’s say you repurposed a step in your e mail right into a LinkedIn submit.
Subsequent up – Repurpose the LinkedIn submit right into a Twitter Thread.
Then – Repurpose the Twitter Thread into a number of Tweets.
Now, take your Tweets and make Fb posts.
The sky is the restrict with regards to repurposing.
This fashion, you’ll by no means submit the identical factor twice!
Step 4 BONUS: Repurpose Written Content material Into Video Content material
Take your repurposed written content material one step additional by turning it into video content material.
Video content material can assist you attain a broader viewers, enhance engagement, and go cross-platform.
I usually wish to create quick Instagram Reels or YouTube shorts from my written posts.
The very best half? I just about paraphrase my social media submit and do an informal video.
The script is already finished for me!
Step 5: Monitor Social Media Metrics
Lastly, don’t neglect to trace your social media metrics.
It will assist you to perceive which items of content material are performing greatest and which could want tweaking.
Maintain monitor of likes, shares, feedback, and different engagement metrics and any enhance in followers or subscribers.
From there, re-use your greatest templates and take into account honing your course of.
