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Justin Nedelman went from actual property to eating places.
It is not a standard path. However then once more, the CEO of Pressed prides himself on pushing onward and upward — even within the face of metaphorical mountains.
His motto in life is, “Ardour and the Infinite Pursuit of Excellence.”
“That is most likely the limitless pursuit of the uphill climb, which I like greater than the downhill,” Justin Nedelman stated in a dialog with Shawn Walchef of Cali BBQ Media.
Earlier than being picked to guide Pressed as its chief government officer, Justin Nedelman was chief actual property officer at FAT Manufacturers and co-founder/CEO of Eureka! Restaurant Group in California.
He was capable of construct Eureka! from an empty workplace area on Eureka Avenue to 100 million in gross sales with 1,800 staff.
Nevertheless it wasn’t sufficient for the entrepreneur; There have been extra mountains to climb.
When Justin Nedelman noticed the chance to mix his love of well being and enterprise, he knew becoming a member of Pressed was for him.
“Pressed has a terrific base, an outstanding following, a robust model, and quite a lot of integrity round what we produce.”
As a well being and health fanatic, Justin can also be serving to Pressed department out into new classes to extend income and attain. That features placement on retailer cabinets in retail areas like Goal and Sprouts, and likewise by way of consumer-packaged items, memberships, and wholesale.
What was as soon as referred to as simply Pressed Juicery, is now merely, “Pressed.”
And Pressed is about way more than squeezing juice.
Pressed Evolution
The mission of Pressed is to be “Your Companion for Good.” Which means vitamin, well being and wellness in a handy, plant-forward kind.
The corporate started in 2010 as a tiny “juice closet” in Los Angeles. The primary 25-square-foot location was joined quickly after by a Malibu meals truck.
Success was just some sips away.
Earlier than main the model as its CEO, Justin Nedelman was a repeat buyer. He first found Pressed when dwelling in West Los Angeles — at its authentic location when it was first being launched.
Justin was additionally starting his restaurant ascent on the similar time.
Well being was essential to him, however he discovered that point was a premium. He simply did not have sufficient of it to make his personal kale smoothies at dwelling.
“Pressed was early on this cold-pressed revolution,” he stated. “I watched the model evolve.”
The signature cold-pressed juices (in over 40 varieties) now are only one a part of the Pressed success story. Pressed additionally gives plant-based milks, smoothies, and soft-serve constituted of simply fruits, nuts, and veggies.
Today there are greater than 110 Pressed retail shops throughout 10 states within the US.
Clients can now additionally get their Pressed merchandise in plenty of different methods together with straight from the corporate on-line, or at one among their almost 3,000 distribution factors through wholesale partnerships.
There are immense alternatives for progress and persevering with to reimagine methods to get extra wholesome meals into the palms of extra completely happy folks, together with subscription plans with VIP entry to merchandise.
“You need to be capable of order merchandise together with your thumb, it ought to be that quick. If it takes a pair fingers it is too sophisticated,” Justin Nedelman believes.
As somebody who lives and breathes his work climbing proverbial mountains, Pressed is the proper place for its CEO. It is received a rock-strong base, with plenty of heights but to climb.
“The inspiration is right here and I imagine in what we do.”
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