Right here’s the step-by-step information to cleansing your e mail checklist:
Step 1: Determine Inactive Subscribers
Begin by figuring out subscribers who haven’t opened or clicked in your emails within the final 90 days.
These subscribers are thought-about inactive and are prime candidates for checklist cleansing.
Examine together with your e mail software program, however in ConvertKit, these of us are referred to as “Chilly Subscribers.”
I had 225 earlier than I despatched this e mail.
Step 2: Ship a Re-engagement Marketing campaign
Phase your chilly subscribers out and add them to a re-engagement marketing campaign.
The re-engagement marketing campaign will ship a collection of emails asking the subscriber to choose again into receiving emails from you.
Attempt to use persuasive topic traces, personalised content material, and particular gives (if relevant).
Primarily, you possibly can create a three-email sequence consisting of:
E-mail 1: Checking in and Providing a Alternative
On this preliminary e mail, you attain out to your much less lively subscribers to acknowledge their decreased engagement together with your emails. You reaffirm your dedication to offering data that helps them obtain their desired targets. You supply them an choice to proceed receiving emails with a clickable hyperlink.
E-mail 2: Reminding Them of Your Worth
Within the second e mail, you’ll remind your subscribers of your worth and the way your content material will help them remedy their ache factors. You may as well supply a sneak peek at upcoming content material to rekindle their curiosity.
E-mail 3: Saying Goodbye
If the subscriber hasn’t re-engaged by this level, I don’t imagine they may. It’s time to terminate them.
Step 4: Consider the Outcomes
Monitor the outcomes of your re-engagement marketing campaign.
You’d be stunned at what number of of us find yourself leaping again on the checklist!
And guess what? It’s a win-win both method.
In the event that they soar again on the checklist, AWESOME!
In the event that they don’t, you’ve simply elevated your e mail metrics.
Sounds groovy, proper?
