When architects exhibit their work, or suggest a daring new constructing complicated and even ask for a zoning variance, the general public sees the exterior photographs. The tall spire, the modern use of glass, the bizarre gap within the heart of the constructing.
And when a automotive firm exhibits off a brand new mannequin at a press convention, it’s the headlights or the door handles that catch our consideration.
And schools brag about their soccer groups…
However the factor is, more often than not the constructing serves its operate for the folks working inside it. The proprietor of the automotive can’t see the headlights, and virtually all the advantages of faculty have zero to do with what occurs for 2 hours on Saturday.
Gimmicks are memorable. However they’re gimmicks.
