Reliance Shopper Merchandise Restricted (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Restricted (RRVL), has partnered with Sri Lanka-headquartered Elephant Home to fabricate, market, distribute and promote drinks underneath the Elephant Home model throughout India.
“This affiliation won’t solely assist RCPL bolster its rising beverage portfolio that boasts iconic manufacturers akin to Campa, Sosyo, and Raskik however will even convey distinctive new merchandise and worth propositions to Indian shoppers,” the corporate stated in an announcement on Wednesday.
Elephant Home is owned by Ceylon Chilly Shops PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate. Beneath the Elephant Home model, it manufactures and sells a variety of drinks together with Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade to call a number of.
Talking on the partnership, Ketan Mody, COO, Reliance Shopper Merchandise Restricted, stated, “Elephant Home, which enjoys sturdy market credibility, is an iconic model with deep-rooted heritage. This partnership won’t solely add its much-loved drinks to our rising FMCG portfolio however will even provide our Indian shoppers nice selection and worth proposition by way of high quality merchandise.”
“Being the custodian of a number of famend world manufacturers in India, Reliance is well-equipped to additional increase Elephant Home’s established client model, which has been constructed over 150 years,” Mody stated.
John Keells Group Chairperson Krishan Balendra stated his conglomerate was proud to announce the growth of the Elephant Home model to the Indian market. “Our partnership with Reliance Shopper Merchandise Restricted marks a big milestone within the journey of our heritage model and represents our dedication to delivering our high-quality drinks to new client segments.”
The RCPL stated its imaginative and prescient is to supply Indian shoppers a large portfolio of worldwide recognised manufacturers and merchandise that “stand out for his or her distinctive high quality and worth”. The corporate additional stated that it was quickly scaling up its multi-channel operations to succeed in extra shoppers throughout numerous markets.
The corporate, at present, boasts a flexible FMCG portfolio comprising iconic beverage manufacturers together with Campa and Sosyo Hajoori, an in depth confectionery vary from Lotus Candies, Toffeeman and snacks akin to Alan’s Bugles and Masti Oye aside from Sri Lanka’s main biscuit model Maliban, and staples & each day comfort merchandise underneath the Independence model. In house and private care, it has merchandise akin to dishwashing liquids, laundry detergent, soaps and bathroom cleaners.
