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Govt begins ‘Catch the Rain-2024’ marketing campaign to advertise water sustainability | India Information

admin by admin
March 9, 2024
in Financial News
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Govt begins ‘Catch the Rain-2024’ marketing campaign to advertise water sustainability | India Information
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water, water pipe, water pipeline, tap

The occasion themed Nari Shakti se Jal Shakti’, which marked the fifth version of the Jal Shakti Abhiyan, was held on the New Delhi Municipal Council Conference Centre | Picture: Bloomberg


The Ministry of Jal Shakti on Saturday launched the Jal Shakti Abhiyan: Catch the Rain-2024′ to optimise rainwater harvesting and different sustainable water administration practices.


Talking on the launch of the marketing campaign right here within the nationwide capital, Minister for Jal Shakti Gajendra Singh Shekhawat emphasised the pivotal position of ladies in water administration, conservation, and sustainability.


The occasion themed Nari Shakti se Jal Shakti’, which marked the fifth version of the Jal Shakti Abhiyan, was held on the New Delhi Municipal Council Conference Centre.


Underneath Nari Shakti se Jal Shakti’, the marketing campaign seeks to determine a robust connection between ladies empowerment and the sustainable administration of water sources, Shekhawat stated. Key highlights of the occasion embody the screening of a documentary titled Jal Shakti Abhiyan 2019 to 2023′- a public-led motion marching in direction of water safety’ and unveiling of two books Jal Shakti Abhiyan: 2019 to 2023′ and 101 Water Champions of Jal Jeevan Mission’ and talks by Ladies Water Warriors’.


The marketing campaign goals to cowl water conservation, rainwater harvesting, geo-tagging of water our bodies, institution of Jal Shakti Kendras, intensive afforestation, and consciousness technology, in line with a authorities assertion.


Moreover, the marketing campaign emphasises on desilting and cleansing of water our bodies, revitalising deserted borewells, geo-tagging, and mapping of water our bodies, intensified afforestation in catchment areas, snow harvesting in hilly areas, and rejuvenation of small rivers.


Since its inception in 2019, the Jal Shakti Abhiyan has witnessed vital participation, protecting 1,592 blocks in 256 water-stressed districts, it stated.


Underneath the marketing campaign, roughly 1.29 crore water-related works have been undertaken throughout the nation, with 661 Jal Shakti Kendras established and 527 districts making ready District Water Conservation Plans.

(Solely the headline and film of this report might have been reworked by the Enterprise Commonplace employees; the remainder of the content material is auto-generated from a syndicated feed.)

First Revealed: Mar 09 2024 | 8:48 PM IST



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Tags: CampaignCatchGovtIndianewspromoteRain2024startssustainabilitywater
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