Common Music Higher China (UMGC), the Chinese language division of Common Music, struck a brand new strategic partnership with TF Leisure, a powerhouse in China’s pop music scene or C-Pop.
This collaboration goals to raise C-Pop’s presence globally and propel widespread TF Leisure acts like TFBOYS and Teenagers In Occasions (时代少年团, TNT) to worldwide audiences, UMGC stated Wednesday (April 10).
TF Leisure (Time Fengjun Leisure), established in 2009, is understood for pioneering the trainee system in China, a technique synonymous with the rise of Ok-Pop idols, however tailored for the Chinese language market. The corporate cultivated idol teams like TFBOYS and Teenagers In Occasions, which are actually a part of what TF calls its ‘TF Household.’
TFBOYS, a trio that debuted in 2013, grew to become a nationwide sensation, performing on the CCTV New Yr’s Gala for 4 consecutive years. The trio consists of Karry Wang, Roy Wang and Jackson Yee, who now have a mixed following of over 250 million followers on Weibo, a Chinese language microblogging web site typically referred to a the Twitter (now X) of China.
Teenagers In Occasions, fashioned in 2019, has rapidly gained a loyal fanbase with hit songs like Ne Zha, Wiggle, I Like You, NAN ER GE, and 1440. Its members are Yan Haoxiang, Liu Yaowen, Ding Chengxin, Ma Jiaqi, Track Yaxuan, Zhang Zhenyuan, and He Junlin.
“This alliance underscores our dedication to elevating Chinese language pop music to international acclaim, each culturally and commercially. It additionally offers a novel alternative to advance our superfan technique.”
Timothy Xu, Common Music Higher China
“We’re thrilled to embark on this partnership with TF Leisure, paving the way in which for iconic C-pop teams like TFBOYS and Teenagers In Occasions to captivate audiences worldwide,” stated Timothy Xu, Chairman and Chief Govt Officer of Common Music Higher China. Xu previously served as Chairman & CEO, Higher China for Sony Music.
“This alliance underscores our dedication to elevating Chinese language pop music to international acclaim, each culturally and commercially. It additionally offers a novel alternative to advance our superfan technique, providing followers world wide entry to distinctive cultural experiences.”
TF Leisure’s success stems from its revolutionary in-house manufacturing system, which features a structured coaching program for artists. In 2018, the corporate launched a program referred to as the TF-TransForm mission or “Youth Evolution” program that cultivates skills.
The corporate is presently coaching a brand new technology of idols. TF recruits potential stars at a younger age, typically of their pre-teen years. This enables for in depth coaching throughout their essential developmental levels, shaping them into polished performers. The fourth technology of trainees was launched in 2021. They made their official group look on February 14, 2022, following a month-long analysis course of.
“UMG’s confirmed success in elevating native music to worldwide phenomena is precisely what we aspire to attain.”
Chunhui Chen, TF Leisure
“We’re excited to affix forces with UMG, propelling our artists and the wealthy catalog of TF Household onto the worldwide stage,” stated Chunhui Chen, CEO of TF Leisure.
“UMG’s confirmed success in elevating native music to worldwide phenomena is precisely what we aspire to attain. The professionalism and sturdy help from their staff evokes nice optimism, and we eagerly look ahead to the fruitful outcomes our strategic alliance will yield.”
TF Leisure has partnerships with Chinese language music streaming platform operators Tencent Music Leisure (QQ Music, Kugou Music, Kuwo Music, and WeSing) and Cloud Village (NetEase Cloud Music). UMG in January renewed its multi-year licensing cope with Tencent Music.
For UMG, the partnership with TF marks its newest after signing Jay Chou, hailed globally because the “King of Mandopop”, alongside along with his file label, JVR Music, to a worldwide advertising and marketing and distribution deal final December.
In November, UMGC renewed its contract with Chinese language pop megastar, Eason Chan, having already labored collectively for over 19 years, and landed an unique international publishing settlement with China’s RYCE Publishing, overlaying greater than 700 C-Pop and Ok-Pop songs. In 2020, UMGC signed Sunnee, former member of China’s hottest lady group Rocket Women 101.
Music Enterprise Worldwide
