Max Lousada, the longtime CEO of Recorded Music at Warner Music Group, has written a word to WMG’s employees as he prepares to exit his function on September 30.
As reported final month, Lousada is stepping down after eight profitable years within the function, and 20 years at WMG.
He will stay as an advisor to WMG by means of January 31, 2025.
Within the word despatched to WMG staffers at the moment (September 27), obtained by MBW, Lousada wrote that “though I’ll be working in an advisory capability until the top of January, it looks like that is the second to thanks all for what has been probably the most extraordinary expertise and probably the most unbelievable honour”.
“Individuals who could make music that strikes individuals are particular. The world wants them. It’s a privilege to assist these artists be seen, heard, appreciated and, in the end, to succeed.”
Max Lousada
He added: “My whole profession, from my indie roots by means of my 21 years right here at Warner, has been guided by one easy reality: Individuals who could make music that strikes individuals are particular.
“The world wants them. It’s a privilege to assist these artists be seen, heard, appreciated and, in the end, to succeed.”
Lousada is Warner Music Group’s first devoted CEO of Recorded Music since Lyor Cohen, who left the key in 2012.
The British govt started his music trade profession straight out of faculty, founding his personal distribution firm, In A Silent Approach.
In 2000, he grew to become the European Managing Director for the influential New York-based hip-hop label Rawkus Information, the place he labored with artists resembling Mos Def, Black Star, Talib Kwali and Pharoahe Monch.
In 2002, he joined Mushroom Information as Head of A&R, signing ambient dance act Zero 7 and overseeing releases from acts resembling Muse, Ash, Rubbish and DJ Paul Oakenfold. .
Following Warner Music UK’s acquisition of Mushroom Information in 2003, Lousada grew to become Head of A&R at Atlantic UK, rising to President, earlier than being named Chairman in 2009.
Lousada was named Warner Music UK CEO in 2013, stepping up from his function as Chairman of Atlantic UK – the place his roster included Ed Sheeran, Paolo Nutini, James Blunt, Plan B, Damien Rice, Birdy and Rudimental.
His tenure as CEO of Recorded Music began in October 2017.
Elsewhere in his word to WMG employees, Lousada wrote of his “large respect to everybody who champions artists on daily basis by supporting their creativity, telling their tales, fuelling their fandom, and taking them world, in addition to the unsung heroes defending artists’ rights, getting them paid, and ensuring all of us are geared up to do our greatest work”.
He added: “Everybody right here performs their half and, no matter your function, know that I see you and I admire you. It has been my privilege to work with you and to guide you.”
“Keep in mind that, at its best possible, music is the sound of change. What probably the most iconic artists and probably the most enduring companies have in frequent is evolution.”
Max Lousada
He additionally delivered the next message to these “taking Warner into its subsequent period”:
“Keep in mind that, at its best possible, music is the sound of change. What probably the most iconic artists and probably the most enduring companies have in frequent is evolution. Typically that’s exhilarating, typically it’s messy and tough,” wrote Lousada.
“I encourage you to embrace ALL of it as a result of it’s once we problem ourselves to maneuver ahead that artists win, followers win, and we win. Finally, music has to win. It’s simply too essential to not.”
Lousada’s departure from WMG arrives alongside different notable adjustments to the key’s senior ranks, with colleagues Julie Greenwald and Kevin Liles additionally leaving Warner Music Group on the finish of the month.
Yesterday (September 26), outgoing Atlantic Music Group Chairman Julie Greenwald despatched her personal farewell word to the corporate’s employees, because the exec prepares to go away the corporate after 20 years.
On Monday (September 23), Atlantic Music Group revealed its new management group and broader firm construction below incoming CEO Elliot Grainge.
You may learn Max Lousada’s farewell word to WMG employees in full under:
Hello everybody,
Monday might be my final day as CEO, Warner Recorded Music.
Though I’ll be working in an advisory capability until the top of January, it looks like that is the second to thanks all for what has been probably the most extraordinary expertise and probably the most unbelievable honour.
My whole profession, from my indie roots by means of my 21 years right here at Warner, has been guided by one easy reality: Individuals who could make music that strikes individuals are particular. The world wants them. It’s a privilege to assist these artists be seen, heard, appreciated and, in the end, to succeed.
So I wish to categorical my gratitude to all of the artists and managers who put their religion in me and in Warner to assist them. Being there from the start with superstars like Ed Sheeran, Bruno Mars, Dua Lipa, and David Guetta; our partnerships with legends like Coldplay and Linkin Park; being entrusted with the catalogs of icons like David Bowie, Fleetwood Mac, Madonna, and Led Zeppelin; seeing artists like Megan Thee Stallion, Lil Uzi Vert, CKay, Zach Bryan, Myke Towers, Gunna, Lizzo, Jack Harlow, Benson Boone, and Charli xcx make their mark on tradition…these and so many others are recollections and relationships I’ll treasure.
I wish to give large respect to everybody who champions artists on daily basis by supporting their creativity, telling their tales, fuelling their fandom, and taking them world, in addition to the unsung heroes defending artists’ rights, getting them paid, and ensuring all of us are geared up to do our greatest work. Everybody right here performs their half and, no matter your function, know that I see you and I admire you. It has been my privilege to work with you and to guide you.
I want to thank Len for backing Warner, and to want him, Robert, and the WMG management group each success in steering this distinctive and historic firm ahead.
For all of you taking Warner into its subsequent period, keep in mind that, at its best possible, music is the sound of change. What probably the most iconic artists and probably the most enduring companies have in frequent is evolution. Typically that’s exhilarating, typically it’s messy and tough. I encourage you to embrace ALL of it as a result of it’s once we problem ourselves to maneuver ahead that artists win, followers win, and we win. Finally, music has to win. It’s simply too essential to not.
No matter my subsequent period appears to be like like, I’ll all the time be rooting for you and I hope a lot of our paths will cross once more.
For now, I’m going to go and put a file on…
Thanks, all of you, for every little thing.
MaxMusic Enterprise Worldwide
