“We’re considering of getting a vacation yearly the place children of all ages go door to door unescorted and beg for sweet, and adults gown up in costly and revealing costumes and get drunk. Would you be more likely to take part?”
It’s not likely a useful query. (Sure, Halloween is usually dumb, however it’s clearly standard).
As an alternative of focus teams, creators make assertions. They search for how the individuals they hope to interact with and serve have beforehand scratched no matter itch they hope to scratch. They search for feelings expressed and desires met as an alternative of ways or preferences.
Cultural change is incremental, however it begins with a leap, not a spotlight group.
PS tomorrow is the worldwide technique meetup. The small print are right here. For those who’re collaborating, you’ll discover the video and prompts right here. No want to look at upfront, merely deliver it alongside. Thanks.
