After experiencing the sophisticated and fragmented strategy of coping with a not too long ago handed good friend’s property, Gary Stewart knew there should be a greater strategy to deal with end-of-life planning.
Collectively together with his son, Fraser, he started fascinated with the challenges individuals face in a world the place digital know-how has made data extra fragmented than ever and nobody actually needs to speak about demise.
With Lyfeguard, the father-son crew created a platform that gives a easy, compassionate and safe life administration, permitting its customers to plan all through life and put together correctly for the difficulties of bereavement.
What recommendation would you give to companies that wish to make a constructive influence?
Firstly, establish an actual drawback that resonates deeply with you. For us, it was the fragmented nature of our digital lives and the dearth of preparedness for the surprising. As you develop, keep true to that core mission and let it information your choices and encourage your crew.
Don’t attempt to construct the proper product from day one. Deal with making a minimal viable product (MVP) that addresses the core want and get it into the palms of customers shortly. Collect suggestions, iterate, and continually refine your providing based mostly on real-world utilization.
What does Lyfeguard have deliberate in for the long run?
“Whereas our preliminary focus is on the UK market, we’ve bold plans to broaden internationally, significantly in international locations with related authorized constructions. We imagine Lyfeguard can handle a common want for higher life administration and legacy planning, no matter geographic boundaries.
“However past increasing our attain and partnerships, we’re pushed by a deeper function. We wish to be a platform that raises consciousness in regards to the significance of planning for the long run, improves monetary literacy, and helps susceptible populations.”
