Reside Nation is a reside music promotion and ticketing big, but it surely additionally runs a powerhouse expertise administration enterprise.
Certainly, the Michael Rapino-led firm claimed in its 2023 annual report to be “one of many world’s main artist administration firms primarily based on the variety of artists represented”.
Reside Nation experiences to have managed greater than 380 artists in 2023 – all through administration firms co-owned or majority-owned by LN.
These ‘subsidiaries’ are typically affiliated with LN’s ‘Artist Nation’ enterprise; there have been greater than 90 particular person managers concerned as of the shut of 2022.
On Tuesday (December 3), Reside Nation revealed the most recent addition to its expertise administration operation: It’s acquired a majority stake in Timeline – described by LN as one among Los Angeles’ “premier expertise administration companies” – for an undisclosed price.
Veteran artist supervisor Larry Rudolph will function a strategic associate to Timeline, and, in keeping with Reside Nation, will supply “skilled steerage within the seamless integration of expertise and touring”.
Timeline, which is able to proceed to be led by CEO Alexis Fisher, makes a speciality of “younger Hollywood and influencer expertise,” and the acquisition marks Reside Nation’s first enterprise with a expertise administration firm targeted on creators and influencers.
The corporate at the moment represents 25 purchasers, who, collectively, have almost 200 million mixed social media followers.
The acquisition of a majority stake in Timeline is a big improvement for Reside Nation given the rise and energy of influencer advertising and marketing on social media platforms.
For instance, Reside Nation may doubtlessly use the influencers’ huge social attain to advertise its different 380 Artist Nation administration purchasers, to not point out Reside Nation excursions.
“Alexis has been on the forefront of influencer expertise administration.”
Matthew Hansen, Reside Nation Leisure
Matthew Hansen, Chief Technique Officer at Reside Nation Leisure, stated in an announcement right this moment that Timeline’s CEO Alexis Fisher “has been on the forefront of influencer expertise administration”.
Hansen added: “The collaboration with Timeline will allow Reside Nation to additional increase into this rising discipline, and we see Alexis’ built-in strategy of mixing influencer administration, branding and touring as the subsequent logical step for development within the creator financial system.”
Timeline’s roster works throughout all areas of leisure, together with social media, movie and tv, and music.
The corporate’s purchasers, in keeping with Reside Nation, embrace influencers akin to Anastasia Karanikolaou, Madeleine White and Jamie Lynn Spears (sister of Britney), plus Chantel Jeffries, The Mian Twins, Carter Gregory, and Victoria Villarroel.
By becoming a member of forces with Reside Nation, a press launch experiences, Timeline is increasing past its core administration enterprise to incorporate extra branding providers and also will advise on touring alternatives and supply expertise tour manufacturing providers.
For years, inside its annual experiences, Reside Nation has reported yearly on the variety of particular person artist managers working for Reside Nation subsidiaries.
For instance, in keeping with the corporate’s 2022 annual report, “as of December 31, 2022, globally we had over 90 managers offering providers to greater than 410 artists”.
Beneath you possibly can see the info of what number of managers and artists Reside Nation counted inside its enterprise annually. (Please word: In every case, Reside Nation experiences having “over X managers” and “greater than X artists”.)
Nevertheless, since 2023, Reside Nation has solely reported the “greater than X artists” and never the “over X managers” metric.
Discussing the brand new team-up with LN, Alexis Fisher, CEO of Timeline, stated right this moment (December 3): “This strategic partnership with Reside Nation represents a defining second for each Timeline and the broader creator financial system.
“By leveraging Reside Nation’s unequalled assets alongside our deep experience in expertise administration, we’re creating a strong platform that empowers creators and expertise to thrive throughout all sides of their careers, together with administration, branding, and touring.”
“This strategic partnership with Reside Nation represents a defining second for each Timeline and the broader creator financial system.”
Alexis Fisher, Timeline
Added Fisher: “This collaboration not solely underscores our dedication to supporting and representing elite expertise inside the Timeline Administration ecosystem but in addition drives innovation via the introduction of providers akin to tour manufacturing and model consulting.
“Collectively, we’re equipping expertise with the important instruments to excel within the ever-evolving leisure business.”Music Enterprise Worldwide
