Spotify Know-how SA SPOT executives and board members have capitalized on the corporate’s exceptional inventory efficiency in 2024, promoting $1.25 billion price of shares because the streaming large’s market worth approaches $100 billion.
What Occurred: Co-founders Daniel Ek and Martin Lorentzon led the promoting spree, accumulating $350 million and $550 million respectively, in accordance with U.S. Securities and Change Fee filings. The inventory gross sales accelerated in November and December, involving roughly 20 firm leaders.
The streaming service’s shares have almost tripled in 2024, marking a dramatic restoration from 2022-2023 when its market capitalization fell under $20 billion. The turnaround follows profitable cost-cutting measures, together with a 25% workforce discount in 2023, and worth will increase throughout a number of markets.
Key executives becoming a member of the promoting wave embody Chief Product and Know-how Officer Gustav Söderström ($106 million), Chief Enterprise Officer Alex Norström ($63 million), and Chief Human Sources Officer Katarina Berg ($38 million). Netflix CEO Ted Sarandos, a Spotify board member since 2016, bought $6 million in inventory.
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Why It Issues: JPMorgan lately named Spotify amongst its high tech picks for 2025, alongside Amazon.com Inc., Meta Platforms Inc., and Alphabet Inc., citing AI-driven development potential. Nonetheless, funding agency Ark Make investments, led by Cathie Wooden, bought roughly $4.8 million price of Spotify shares in early December.
Worth Motion: Spotify closed at $460.88 on Friday, up by 1.48%. In after-hours buying and selling, the inventory barely gained, reaching $461.06. Yr-to-date, Spotify’s inventory has surged 144.11%, in accordance with knowledge from Benzinga Professional.
Spotify has a consensus worth goal of $402.19, primarily based on 32 analysts. The very best goal is $560, and the bottom is $190. The newest rankings, from Canaccord Genuity and Goldman Sachs, counsel a 13.87% upside, with a median goal of $525.

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