One thing very cool occurred lately, and I needed to share it would all of you.
In Might of 2009 we created a video that impressed and motivated entrepreneurs throughout the globe to comply with their ardour. Our video is nearing 350,000 views, and has been translated into over 4 totally different languages. A really attention-grabbing (and enjoyable) response to this video was the blitz of cellphone calls and inquiries we obtained. Being the worker whose cellphone quantity is posted on the web site, you possibly can think about I took the brunt of those calls. I heard every thing from “Can I take advantage of this at our convention?” to “Can we use your video and simply put our emblem on the finish?” (disgrace on the one that requested that).
Months later in December of final yr I acquired a name from an IP lawyer over at Nestle (sure the individuals who make Nesquik, Butterfinger, and KitKat!). Apparently they liked our video and music a lot they needed to make use of it for an inside video. We weren’t tremendous open to individuals utilizing our music, and simply altering the phrases round a little bit as we didn’t need what began as, a jolt of inspiration for entrepreneurs, to be tainted.
Nonetheless, they introduced an attention-grabbing provide to the desk…they have been prepared to give us cash in change for our cooperation.
Once I talked about this to our co-founder, he laughed and stated no thanks. It wasn’t in regards to the cash for us. Earlier than I might even get again to my desk, he stopped me and stated “Wait, how a couple of donation?” I introduced the concept to Nestle, and what began as a proposal of some thousand {dollars} rapidly was 5…10…and at last a $20,000 provide!! Anybody who learn our case examine is aware of that between Music Manufacturing ($10,000), Design/Improvement ($5,208), and Copywriting ($2,750) our video solely value $17,958 to make.
We have been really in a position to make MORE cash for charity and social entrepreneurship than our video even value to make. How freaking cool is that?? I find it irresistible.
We determined we needed to donate the cash to Ashoka (http://www.ashoka.org). Ashoka Youth Enterprise goals to assist a complete technology of younger individuals develop as leaders that may enhance their communities now and all through their lives by inspiring and supporting them to launch and lead their very own civic-minded organizations and companies. Ashoka believes that the best contribution we are able to make to the world is to extend dramatically the variety of change makers immediately and in each future technology. (Try their weblog to see extra about how they do that on a day-to-day foundation http://weblog.youthventure.org/)
We right here at Grasshopper actually imagine in what Ashoka is doing. We hope they will proceed to make strides towards making a world the place every particular person has the liberty, confidence, and societal assist to handle any social drawback and drive change.
In the event you had $20,000 what charity/ non-profit would you assist??
