Warner Music Group (WMG) has secured a worldwide recording take care of Japanese dance and vocal group PSYCHIC FEVER.
The group, which made its debut in 2022 beneath LDH JAPAN, is signed to Warner Music Japan in partnership with 10K Initiatives within the US. PSYCHIC FEVER has already established a powerful presence in Japan and has seen speedy progress in Southeast Asian markets, significantly within the Philippines and Thailand.
Their first single beneath the Warner Music label is scheduled for launch in June 2025.
To mark the signing, PSYCHIC FEVER carried out a showcase at WMG’s Los Angeles workplace throughout their ongoing six-city US tour. The present featured performances of their hit songs, together with Simply Like Dat, Paradise, and What’s Happenin’.
“PSYCHIC FEVER actually blew us away with their unbelievable efficiency. The group has been exploding in Asia and the 10K workforce is happy to play its half in connecting them with a wider viewers in America and world wide,” mentioned Molly McLachlan, Co-President, 10K Initiatives.
“The group has been exploding in Asia and the 10K workforce is happy to play its half in connecting them with a wider viewers in America and world wide.”
Molly McLachlan, 10K Initiatives
Warner Music Japan‘s President and CEO, Takeshi Okada, mentioned: “We’re delighted that PSYCHIC FEVER has chosen Warner Music as a accomplice for his or her new problem on the worldwide stage.
“Because the distinctive evolution of Japanese music tradition continues to draw important consideration worldwide, we stay dedicated to bringing the music of Japanese artists to audiences across the globe.”
The worldwide partnership with WMG consists of plans for cross-border collaborations and superior digital advertising methods to broaden the group’s worldwide presence.
“With Warner Music Group’s assist, we’re excited to tackle new challenges and make even larger strides within the worldwide music scene.”
Hiroyuki Igarashi, LDH Japan
Hiroyuki Igarashi, Chairman, CEO, and CCO of LDH Japan, added: “PSYCHIC FEVER is a bunch fashioned with the objective of constructing an influence on the worldwide stage.
“With Warner Music Group’s assist, we’re excited to tackle new challenges and make even larger strides within the worldwide music scene.”
The signing comes as Japanese music continues to realize worldwide recognition. Based on knowledge from Luminate, in 2023, Japanese language music noticed its market share of the world’s Prime 10,000 streaming tracks enhance to 2.1% from 1.3% in 2022.
Except for Warner Music, different main music corporations like Sony Music Leisure and Common Music Group have additionally sharpened their give attention to Japanese music and artists. In November, Manubu Tsujino, President of Sony Music Labels, the recorded music division of Sony Music Leisure Japan, mentioned that “for Japanese music to make its means into the worldwide market, synergy with anime is essential.”
Common Music Japan, a division of Common Music Group, introduced final week that it had acquired a majority stake in Japanese music firm A-Sketch, which operates as each an artist administration enterprise and a report label. It’s house to fashionable Japanese artists, together with Saucy Canine, Flumpool, and Ayumu Imazu.
Warner Music’s new partnership with 10K Initiatives comes over a 12 months after the 2 corporations entered right into a three way partnership. The deal noticed 10K Initiatives changing into a standalone label throughout the WMG ecosystem, bringing its roster and workforce into the WMG fold.
Music Enterprise Worldwide
