HITIQ Restricted (ASX: HIQ) (HITIQ or the Firm) declares a strategic shift to give attention to the buyer market, concentrating on newbie and community-level athletes of all ages throughout a wide range of sports activities with its new HITIQ PROTEQT system. This shift to the buyer market is a pure strategic step for the Firm, working in parallel with its established work in skilled sports activities, taking its world-leading influence detection know-how the place it might have the best influence—within the newbie sporting group, and positioning HITIQ to faucet into an unlimited, accessible market, steering the Firm towards a sustainable, money move optimistic future. This course is bolstered by a major milestone: a three-year partnership with the Victorian Beginner Soccer Affiliation (VAFA), naming HITIQ because the VAFA’s ‘Official Concussion Know-how Associate.’
- HITIQ is shifting its strategic focus to the buyer market, concentrating on newbie and community-level athletes.
- This strategic shift to the buyer market enhances ongoing efforts in skilled sports activities.
- A 3-year partnership with the VAFA marks a key launchpad, driving HITIQ towards a money move optimistic future.
The buyer market, encompassing thousands and thousands of newbie gamers globally, affords a considerable alternative pushed by rising concussion consciousness and demand for cost-effective security options. Analysis exhibits community-level athletes and fogeys prioritize wellbeing, creating robust incentives for adopting HITIQ’s know-how, which incorporates real-time influence detection, symptom evaluation, and telehealth assist. As a part of this shift, HITIQ PROTEQT can be made obtainable to VAFA golf equipment, monitoring head impacts in actual time, flagging potential concussion dangers, and guiding gamers by way of symptom assessments with telehealth entry to emergency physicians and concussion specialists when wanted. Gamers identified with concussion by their most well-liked medical skilled will observe membership medical workers steerage and AFL group concussion protocols for return-to-play. Leveraging its in depth elite sports activities basis, HITIQ will preserve advancing its know-how at this degree to strengthen choices for the group market.
HITIQ PROTEQT integrates confirmed elite-level know-how—beforehand validated by companions like Monash College and Virginia Tech—into an accessible, boil-and-bite good mouthguard. Priced for broad uptake and paired with a subscription mannequin, HITIQ PROTEQT affords head influence monitoring, concussion administration, and return-to-play steerage, and can be obtainable to shoppers this season. The VAFA partnership builds on HITIQ’s prior success with the Nexus iMG on this league, offering a confirmed basis to drive adoption amongst newbie gamers and households.
Earl Eddings, Govt Chairman of HITIQ, stated:
“This shift positions HITIQ the place the true demand is – grassroots sport. We’ve constructed a scalable, consumer- targeted product that meets a transparent want, backed by world-class know-how and partnerships. That is about delivering security to thousands and thousands whereas driving sustainable development for shareholders. Partnering with the VAFA is a vital step towards bringing HITIQ PROTEQT to life. With the VAFA as our launchpad, we’re gearing as much as ship our cutting-edge know-how to group sport, beginning with their groups and increasing nationwide.”
VAFA CEO Jason Reddick stated:
“Participant security is a major precedence for the VAFA, and concussion is likely one of the most critical well being points within the sport. So partnering with HITIQ, who’re main the way in which in influence detection know-how that may help with early flagging of potential concussions, is one other step ahead. We’re comfortable to assist convey this next-level device to our VAFA group and encourage our golf equipment to be taught extra about HITIQ PROTEQT. Any device that may assist gamers and membership medical workers shortly establish a possible concussion and start evaluation and remedy earlier is worthy of consideration.”
Stuart McDonald, Senior Analysis Fellow of Monash College’s Division of Neuroscience, stated: “Analysis with HITIQ’s instrumented mouthguards, together with our research within the VAFA, has proven they reliably detect and quantify the forces exerted on the top throughout collisions. Primarily based on our expertise, gamers have discovered their earlier mouthguards very comfy, they usually additionally present promise in figuring out impacts which will carry a better concussion threat. Whereas these gadgets don’t diagnose concussion, they may very well be used to spotlight vital impacts that may in any other case have been missed, encouraging applicable symptom monitoring and medical analysis.”
The Firm’s development technique consists of scaling manufacturing and increasing into key markets beginning with Australia. With board renewal, we have now introduced in sport and shopper experience, and a refreshed management group with world sports activities tech expertise will assist this shift, alongside plans to construct a number one concussion dataset for stakeholders. With the VAFA partnership as a springboard, this strategic shift units HITIQ on a transparent course for profitability.
Earl Eddings can be presenting the connected slides this week for a non-deal Asia roadshow.
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