Sony Music Leisure (SME) India has shaped a three way partnership with a outstanding Indian movie manufacturing home to launch a file label with the purpose of “nurturing rising expertise, fostering inventive storytelling, and constructing connections between artists, audiences, and types.”
Tiger Child Data, as the brand new label is understood, is led by founders Reema Kagti, a director and screenwriter identified for her movies Talaash and Gold, together with filmmaker Zoya Akhtar, identified for Lust Tales, Ghost Tales, and Gully Boy, and singer/songwriter Ankur Tewari.
Akhtar and Kaghti based movie manufacturing firm Tiger Child Movies in 2015.
Certainly one of Tiger Child Data’ first initiatives is a partnership with jewellery model Tanishq, that includes a marriage track composed by Abhishek-Ananya and carried out by Poorvi Koutish. The accompanying music video was directed by Kagti.
The label additionally not too long ago launched the soundtrack to Superboys of Malegaon, a film primarily based on the lifetime of filmmaker Nasir Shaikh. The soundtrack was composed by Sachin-Jigar with lyrics from screenwriter, poet, and lyricist Javed Akhtar, who can be Zoya Akhtar’s father.
“Tiger Child Data represents a brand new period of music in India, the place compelling storytelling and groundbreaking collaborations take middle stage.”
Vinit Thakkar, SME India
“Tiger Child Data represents a brand new period of music in India, the place compelling storytelling and groundbreaking collaborations take middle stage,” SME India Managing Director Vinit Thakkar stated in an announcement on Thursday (March 27).
“We’re thrilled to be a part of this journey, pushing boundaries and bringing contemporary, genuine voices to the forefront of the business and are excited to accomplice with Zoya, Reema, and Ankur, who’ve an distinctive observe file in music and inventive storytelling.”
Zoya Akhtar added: “Music has all the time been an important a part of our storytelling, and with Tiger Child Data, we would like the music to be the principle story. Partnering with Sony Music India permits us to convey our imaginative and prescient to life and supply a platform for indie, homegrown expertise to shine.”
“This partnership marks an thrilling new chapter for us at Tiger Child,” Reema Kagti stated.
“With Tiger Child Data, we goal to delve into the varied soundscapes of the subcontinent and characterize them globally. By collaborating with manufacturers and upcoming artists, we hope to have this music attain a big viewers.”
“With Tiger Child Data, we goal to delve into the varied soundscapes of the subcontinent and characterize them globally.”
Reema Kagti, Tiger Child Data
Ankur Tewari, the Music Supervisor at Tiger Child Movies, added: “Tiger Child Data is all about fostering an surroundings the place creativity thrives. I’m thrilled to be part of this journey the place we get to construct a legacy with artists who’re utilizing the facility of their voice to precise freely.”
Tiger Child Data can be set to launch what it dubs the “Metropolis Classes” Initiative, in collaboration with Mumbai’s Island Metropolis Studios. This system goals to offer an area for artists to collaborate and experiment in “a dynamic, unfiltered surroundings,” in response to a press launch on Thursday.
“Metropolis Classes will provide singer-songwriters the chance to refine their craft, collaborate with established artists within the studio, and join with wider audiences,” Tiger Child Data stated.
The JV with Tiger Child is the newest in a collection of strikes made by Sony Music in India’s quickly rising music business.
Amongst these strikes was a 2022 JV between Sony Music and Sony Photos to type Sony Leisure Expertise Ventures India (SETVI), centered on “ventures for media expertise in India.”
In 2023, Sony Music Publishing struck a worldwide deal with India’s Large Bang Music, beneath which SMP administers and promotes Large Bang’s music globally.
The identical 12 months, SMP struck a deal with Suggestions Music, a rightsholder with greater than 30,000 tracks together with soundtracks to numerous fashionable Bollywood films of the Nineteen Nineties and 2000s. SMP renewed and expanded that deal earlier this 12 months.
Final 12 months, SME India shaped a partnership with Mumbai-based movie and net collection manufacturing firm Maddock Movies to supply music initiatives together with soundtracks and indie pop singles.
In the meantime, Sony Music Group’s artist companies firm AWAL expanded into India in 2023 with the acquisition of digital music platform OKListen. Earlier this month, AWAL named Amazon alumnus Aniket Parpillewar its new Head for India and South Asia.
Sony Music additionally not too long ago acquired a significant catalog in India from Eros.Music Enterprise Worldwide
