Warner Music Group has sued US cookie chain Crumbl, alleging that it constructed its enterprise by way of “blatant, willful, and repeated copyright infringement.”
The criticism was lodged in a US District Courtroom in Utah on Tuesday (April 22), claiming Crumbl used a minimum of 159 of WMG’s recordings and compositions in promotional movies posted to TikTok and Instagram, the place the cookie firm has 9.8 million and 6.1 million followers, respectively.
“Defendants have misappropriated a minimum of 159 of the most well-liked and priceless sound recordings and musical compositions available in the market, utilizing these inventive works to construct Defendants’ model profile and drive large gross sales to Defendants with out any compensation to Plaintiffs,” the lawsuit mentioned, which you’ll be able to learn in full right here.
WMG alleges that these works embody recordings or compositions from artists and songwriters, together with Dua Lipa, Bruno Mars, Lizzo, Taylor Swift, Mariah Carey, Ariana Grande, and Beyoncé, with out correct licensing or authorization.
Jason McGowan and Sawyer Hemsley co-founded Crumbl in 2017 with a single retailer in Logan, Utah. The corporate has since grown to greater than 1,000 places globally, with greater than 29,000 workers, in line with its web site.
“Defendants have misappropriated a minimum of 159 of the most well-liked and priceless sound recordings and musical compositions available in the market.”
Warner Music Group
In January, Reuters reported, citing folks aware of the matter, that Crumbl’s house owners are exploring a sale that might worth the enterprise at $2 billion, together with debt.
“Our technique proper from the start was social media,” McGowan instructed The Wall Avenue Journal in December. The newspaper on the time famous that Crumbl has its personal social media workforce with over 30 employees together with professionals who {photograph} and movie movies.
Warner Music claims Crumbl’s movies are synchronized to an audio monitor of a preferred sound recording. “The audio monitor usually runs the complete size of the Crumbl Movies and contains essentially the most acquainted portion of the sound recording and underlying musical composition, such because the hook or refrain.”
In a single instance cited, a video selling blueberry cheesecake cookies featured the tune Blueberry Faygo by Lil Mosey, whereas one other selling yellow sugar cookies used Coldplay‘s hit Yellow. Warner Music additionally cited one other video selling Crumbl’s Kentucky butter cake, which used the tune Butter by BTS.
The lawsuit additionally particulars how Crumbl not solely created and posted infringing movies straight but in addition partnered with social media influencers who acquired “perks and rewards,” and provided the prospect of “paid initiatives” in trade for creating content material selling Crumbl merchandise.
“By working with widespread influencers, Crumbl attracts every of those influencers’ followers to Crumbl’s social media pages and to the Crumbl Movies. Crumbl recruits these people—together with, upon data and perception, these featured within the Crumbl Movies — to ‘collaborate’ with Crumbl, whereby members are rewarded for selling Crumbl merchandise,” in line with the lawsuit.
Moreover, Warner Music claims that Crumbl continued to submit infringing content material months after the music firm despatched the cookie chain operator a cease-and-desist letter in August 2023.
WMG’s lawsuit mentioned: “Crumbl’s willfulness is additional evidenced by its very personal statements,” with the music large citing a January 2024 TikTok video during which Crumbl mentioned: “We had been gonna make a humorous video to advertise Thriller Cookie, however authorized mentioned we are able to’t use any trending audios.”
The corporate is in search of as much as $150,000 in statutory damages for each infringed work, which might probably lead to damages of as much as $23.85 million if the courtroom grants the utmost penalty for every of the 159 works cited. WMG can also be in search of a everlasting injunction prohibiting Crumbl from additional infringement.
The lawsuit is the newest involving a outstanding music firm taking authorized motion over unauthorized use of music in social media posts.
WMG’s criticism famous that the case bears similarities to lawsuits introduced towards power drink firm Bang Power in 2022, when each Common Music Group and Sony Music Leisure received judgments for related copyright infringement claims involving unauthorized use of music in social media advertising and marketing. Warner additionally sued Bang Power in September 2022 after Sony Music scored partial victory in its personal case.
The unauthorized use of copyrighted music and sound recordings on social media advertising and marketing have prompted main music firms to lodge authorized actions in latest months. UMG sued the proprietor of US Tex-Mex restaurant chain Chili’s in October for allegedly infringing its copyrights in quite a few social media posts.
Additionally in October, Sony Music settled a lawsuit towards Marriott Inns over the alleged “rampant” infringement of copyrighted supplies in social media posts.
In one other latest case, Sony Music sued the College of Southern California, alleging the college repeatedly and willfully used unauthorized copyrighted music in its social media posts.
Different latest circumstances embody the lawsuit between the Related Manufacturing Music — collectively owned by Sony Music Publishing and Common Music Publishing Group — and the American Hockey League; the case between Sony Music and US cosmetics model OFRA; and the lawsuit filed by Kobalt Music Publishing, Artist Publishing Group and others towards 14 NBA groups.
Music Enterprise Worldwide
