Spotify is testing voice-based music requests for its AI DJ characteristic, permitting Premium subscribers to verbally customise their listening classes in real-time.
The deliberate enhancement, introduced Tuesday (Might 13), comes because the streaming big revealed that engagement with the AI DJ characteristic has “practically doubled over the previous yr.”
The brand new music requests characteristic, which might be accessible in over 60 markets the place DJ is at the moment supported, will enable subscribers to make particular requests combining style, temper, artist or exercise preferences.
The characteristic at the moment works completely in English and stays restricted to music content material, with podcast and audiobook capabilities not but supported.
Spotify stated: “Serving up strategies utilizing AI and insights from our world editorial consultants, DJ helps you uncover new tracks, rediscover previous favorites, and join deeply with the music you like.”
“By merely utilizing your voice, now you can ask DJ to replace your customized listening session based mostly on the music you wish to hear at that second, whether or not you’re on the lookout for one thing to set the temper for date night time or want some high-energy tracks to get you hyped for a celebration.”
“By merely utilizing your voice, now you can ask DJ to replace your customized listening session based mostly on the music you wish to hear at that second, whether or not you’re on the lookout for one thing to set the temper for date night time or want some high-energy tracks to get you hyped for a celebration.”
Spotify
The brand new launch follows Spotify’s earlier AI Playlist device that launched in beta within the UK and Australia in April final yr and expanded to the US, Canada, Eire and New Zealand in September.
The AI Playlist generator permits customers to enter a textual content immediate from which the device will generate music strategies.
As an illustration, customers will have the ability to kind in prompts alongside the traces of “an indie folks playlist to present my mind an enormous heat hug,” “stress-free music to tide me over throughout allergy season,” or “a playlist that makes me really feel like the principle character.”
The AI DJ, in the meantime, can deal with prompts like, “Shock me with some indie tracks I’ve by no means heard earlier than,” or “Give me some digital beats for a noon run.” Customers also can request one thing like, “Play me some cry-in-the-car songs,” stated Spotify.
The brand new characteristic comes amid a broader tech arms race amongst streaming platforms.
Competitor YouTube Music lately rolled out a characteristic referred to as Ask Music, which lets customers use AI “to show an thought right into a personalized radio expertise by describing what you wish to hear.”
Spotify acknowledged the characteristic stays in beta, with ongoing refinements anticipated.
“We’re excited to present our listeners much more management and to proceed evolving the DJ expertise,” stated Spotify.
Within the first quarter of 2025, Spotify reported a 12% YoY soar in its Premium Subscriber base to 268 million, which it stated was the “highest Q1 Subscriber web provides since 2020.”
The streaming big’s working revenue reached a document excessive of €509 million ($535.6 million), whereas income grew 15% YoY to €4.190 billion ($4.4bn).
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