#Smallbizchat Podcast LIVE is a month-to-month video interview present the place small enterprise house owners can get solutions to their questions.
The main focus of #Smallbizchat is to finish small enterprise failure by serving to contributors succeed as your personal boss.
Please be a part of us stay each third Wednesday of the month from 8-9 pm ET Reside on my SmallBizLady Fb Web page, YouTube Channel and LIVE on Twitter.
The right way to License and Promote Your Content material
Mitch Axelrod is a 45-year entrepreneur, speaker, coach, advisor and #1 Wall Avenue Journal, Barnes & Noble and Amazon bestselling writer. He has delivered 3,500 seminars, workshops, keynotes, and training clinics to greater than one million folks on enterprise, entrepreneurship, gross sales, management, values, and mental property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his shoppers generate $3 billion of income. For extra data: https://www.thenewgameofip.com
SmallBizLady: What’s a licensing deal, and the way can companies use it to generate passive earnings?
Mitch Axelrod: A licensing deal is solely giving one other get together the fitting to make use of, promote, re-license or deploy one thing you personal. It might be a product, course of, invention, software program, data, training, framework, system, blueprint, advertising technique and the record goes on. By permitting one other firm or group of people to make use of your IP you’ll be able to create a passive income stream.
Case research:
Mitch and MONY.
Joe Polish.
SmallBizLady: How do you establish a deal’s proper licensing payment or royalty construction?
Mitch Axelrod: Each deal is individually negotiated. You may analysis and examine pricing and royalty constructions by taking a look at trade requirements. The bottom line is the deal must be worthwhile for the licensee. The gorgeous half about licensing is which you can construction a unique cope with every firm licensing the identical product.
SmallBizLady: What are widespread errors enterprise house owners make when negotiating licensing offers?
Mitch Axelrod: An enormous mistake is being in promoting or pitching mode relatively than collaboration and creation. Licensing is a revenue partnership not a transaction. One other is getting into the dialog with assumptions, preconceived notions and glued pondering. We need to be open to discovering new and higher methods to monetize our IP that come from collaborative dialog relatively than scripted presentation.
How giving a TEDx speak can profit your online business
Dr. Dan Younger is a dynamic entrepreneur, TEDxWilmington organizer, and founding father of Prepared Speaker One. With a ardour for empowering people and companies, he has devoted his profession to serving to folks construct generational wealth by training, private improvement, and impactful communication. Because the driving pressure behind TEDxWilmington, Dr. Younger has created a platform for thought leaders to share transformative concepts. By Prepared Speaker One, he equips aspiring audio system with the instruments to change into influential communicators. For extra data: tedxwilmington.internet
SmallBizLady: How can delivering a TEDx speak elevate your private model and place you as an authority in your trade?
Dr. Dan Younger: A TEDx speak establishes you as a thought chief by offering a reputable, high-profile platform to showcase your concepts. TEDx has international recognition, and the format forces you to distill your experience right into a compelling and concise presentation. This positions you as an authority and a go-to professional in your trade. If completed appropriately, your speak can have a ripple impact—resulting in talking engagements, media interviews, and enterprise alternatives.
SmallBizLady: What are the important thing advantages of a TEDx speak for enterprise house owners seeking to appeal to extra shoppers or alternatives?
Dr. Dan Younger: 1. Credibility & Authority – TEDx is a globally revered model. In case you have a TEDx speak, it instantly boosts your credibility.
- Mass Publicity– The TEDx platform has a built-in viewers, and in case your speak resonates, it might probably attain hundreds and even thousands and thousands of views.
- website positioning & On-line Presence– TEDx movies rank excessive in engines like google, making certain that when folks Google you, they see a high-quality, well-produced speak.
- Networking Alternatives – It opens doorways to collaborations, partnerships, and invites to talk at different high-level occasions.
- Lead Era – A well-crafted speak can appeal to splendid shoppers by demonstrating your experience in a fascinating method.
SmallBizLady: What methods can enterprise house owners use to show their TEDx speak right into a lead era software?
Dr. Dan Younger: 1. Strategic CTA (Name-to-Motion) – When you can’t overtly promote in a TEDx speak, you’ll be able to craft a compelling message that naturally leads folks to hunt extra from you.
- Web site & E mail Seize– Have a touchdown web page linked within the video description the place folks can entry bonus materials, free assets, or join your publication.
- Social Proof & Testimonials– Use clips out of your speak in promotional supplies and testimonials to bolster your authority.
- Observe-Up Engagement– Share your TEDx speak in electronic mail campaigns, social media, and straight with prospects to spark conversations.
SmallBizLady: How can repurposing TEDx content material (movies, transcripts, key quotes) increase your advertising and visibility?
Dr. Dan Younger: Repurposing your TEDx speak multiplies its influence. Use these methods:
- Break the speak into brief clipsfor Instagram, LinkedIn, and TikTok.
- Extract key quotesand switch them into graphics for social media.
- Write weblog postsincreasing in your TEDx subject.
- Use the transcriptto create a downloadable e-book or course materials.
- Embed the video in your web site and in your electronic mail signature to extend visibility.
The right way to Reinvent a Legacy Enterprise
Wealthy Trotter is CEO Rosati Ice, a enterprise that’s over 100 years outdated. Because the oldest of 13 youngsters, a West Level Graduate and Military Veteran, Wealthy is a pure born chief. After leaving the navy, Wealthy returned to Pennsylvania and started work along with his father within the smooth pretzel enterprise. 25 years in the past, he and a associate purchased Rosati Ice which isn’t solely America’s First but additionally the World’s Finest Italian Ice. Rosati Ice cups are provided in faculties throughout the nation and are made to satisfy the rules of dietary lunch applications. His opinion, recommendation and steering is commonly sought-after. Wealthy’ lives based on his mantra: “Do the fitting factor, the fitting method, for the fitting motive.” For extra data: www.Rosatiice.com
SmallBizLady: You’re the fourth era of your loved ones to steer your online business, what are the important thing challenges of operating a household enterprise?
Wealthy Trotter: Taking the teachings discovered from my father and making use of them to a unique group of group members, prospects and suppliers. Internally, the problem is at all times to construct a group of individuals no matter background who deal with their fellow members as household.
SmallBizLady: What’s the most fascinating factor about operating a food-based enterprise?
Wealthy Trotter: Probably the most FUN factor about operating a food-based enterprise is the quick gratification in watching folks take pleasure in consuming Rosati Ice! Daring style, clean texture and vibrant colours make Rosati Ice not solely America’s First but additionally the World’s Finest Italian Ice, and in Philly it’s referred to as (Water Ice).
SmallBizLady: What has been essentially the most difficult time you handled in your online business?
Wealthy Trotter: The pandemic compelled the prolonged closure of faculties whose income represented 70% of our pre-pandemic gross sales. The four-year journey by the pandemic protecting the enterprise operational couldn’t have occurred with out the good sacrifice and efforts of our good folks.
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