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The CEO of Candy Loren’s makes new hires sit via a persona take a look at—they don’t get the job in the event that they’re too company

admin by admin
June 8, 2025
in Financial News
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The CEO of Candy Loren’s makes new hires sit via a persona take a look at—they don’t get the job in the event that they’re too company
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  • The CEO of the cookie dough empire Candy Loren’s offers a persona take a look at to all potential hires. Loren Fort says she’s on the lookout for constructive, passionate folks with the vitality to work on the sweets startup set to rake in $120 million this yr. Company stiffs who can’t sustain with the craziness received’t make the lower.

Myers-Briggs has discovered that many entrepreneurs have extraverted, intuitive traits—ENFPs like Quentin Tarantino, and ENTPs like Thomas Edison. Relating to astrology, the largest U.S. CEOs are more than likely to have the Taurus signal, like Mark Zuckerberg. 

Sure qualities could be linked to success, so one chief government is utilizing a persona take a look at to seek out her star staff and weed out the dangerous candidates. Loren Fort, CEO of frozen cookie dough empire Candy Loren’s, runs her enterprise with the vitality of a start-up—and desires her staff to thrive off that craziness. Fort palms out the CliftonStrengths evaluation to each candidate she interviews to type out the dangerous eggs.

One crimson flag that she’s at all times on the lookout for? Company stiffs: “Folks that have an excessive amount of company coaching and no expertise with startups or fast-growing smaller manufacturers,” Fort explains to Fortune. 

“I simply don’t know in the event that they’re truly going to love this world. It’s completely totally different.”

The millennial CEO says she appears to snag expertise who’ve each company and start-up expertise in order that they’re ready for the depth of working a fast-paced small enterprise—which rolled in $97 million in product sales final yr, and has a projected $120 million run price this yr. Candy Loren’s has expanded to 35,000 retail areas, taking up the frozen aisles of Goal, Complete Meals, Publix, Kroger, and Walmart.

The inexperienced flags she appears for in expertise, after earlier hiring woes

Fort says she hasn’t at all times had a stable workforce behind her; at first it was troublesome for her to completely perceive what the tradition at Candy Loren’s would appear to be, and who could be one of the best folks to work there. However now, she has a eager eye to identify these applicant inexperienced and red-flags.

“It’s arduous to rent the correct workforce. That’s the toughest a part of this: to actually perceive what your tradition is and entice one of the best folks,” Fort says. “Not everybody needs to work this tough. It’s positively not simple—this isn’t a coasting job.”

“We’re actually conscious now once we’re constructing out groups,” she says, including that when a candidate completes the take a look at, she’s : Are they analytical? Are they actually strategic? Or maybe, they’re empathetic?

Fort is on the lookout for staff with just a few core traits: they want a constructive perspective, ardour, and teamwork abilities. 

“Now we have lower than 30 folks on our workforce, and we run a worthwhile enterprise,” she continues. “So we actually want good, passionate folks on the workforce—you may’t form of conceal. It took us some time to get there.”

There’s one other successful attribute Fort appears for in her subsequent Candy Loren’s rent, that may’t be parsed out via a persona take a look at: they should have related expertise, even when they aren’t within the shopper packaged items (CPG) area. One of many a number of issues she received’t tolerate? Job-seekers with large egos.

“Rounding out every workforce, we’re getting in eyes extensive open,” Fort says. “They shouldn’t have an ego—we would like everybody to be pushed for their very own private success.”

The persona take a look at given out to each applicant  

Character and expertise assessments like Hogan Assessments and the Myers-Briggs Sort Indicator have lengthy been an employer technique in culling a expertise pool. Right here’s a peek contained in the take a look at job-seekers should go to work at Candy Loren’s.

The CliftonStrengths evaluation is a 30-minute take a look at made by American analytics firm Gallup which analyzes distinctive abilities, considering patterns, emotions, and behaviors. Questions are framed on a sliding scale: it asks job-seekers to price their relatability to 2 statements, every on opposing ends of the question. 

For instance, the assertion “I need everybody to love me” is on one finish, whereas one other saying “I need folks to adore me” is on the opposite. Take a look at-takers select if one declaration “strongly describes” them, or float to a “impartial” possibility within the center if neither assertion resonates. 

The take a look at then categorizes the outcomes into 34 themes throughout 4 domains: strategic considering, relationship constructing, influencing, and executing. Take a look at-takers could be described as gifted in sure methods—perhaps they’re a “learner” in terms of strategic considering, or are a stellar “developer” in relationship constructing.

This story was initially featured on Fortune.com



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