Amid a looming sale or ban of TikTok within the US, the video-sharing platform is taking one other step in combating misinformation with a brand new initiative that mechanically labels AI-generated content material (AIGC) uploaded from sure platforms.
Beforehand, TikTok centered on labeling AIGC made inside its platform utilizing its personal results. Now, TikTok is partnering with the Coalition for Content material Provenance and Authenticity (C2PA), turning into the primary video-sharing platform to make use of Content material Credentials, a know-how that mechanically labels AIGC uploaded from different platforms.
This know-how embeds metadata inside content material, permitting platforms like TikTok to determine and label AIGC mechanically. TikTok says the transfer is geared toward additional enhancing transparency and serving to customers determine AI-generated content material and higher determine misinformation on-line.
This newest initiative builds on TikTok’s current labeling system for AIGC created with its personal results launched in September 2023. The brand new characteristic focuses on figuring out photographs and movies created with AI instruments outdoors TikTok, with audio content material labeling coming quickly.
“AI allows unbelievable artistic alternatives, however can confuse or mislead viewers in the event that they don’t know content material was AI-generated.”
TikTok
“AI allows unbelievable artistic alternatives, however can confuse or mislead viewers in the event that they don’t know content material was AI-generated. Labeling helps make that context clear — which is why we label AIGC made with TikTok AI results, and have required creators to label practical AIGC for over a 12 months. We additionally constructed a first-of-its-kind software to make this straightforward to do, which over 37 million creators have used since final fall,” mentioned TikTok.
Along with implementing Content material Credentials, TikTok can be becoming a member of the Adobe-led Content material Authenticity Initiative (CAI) to additional drive trade adoption of clear content material labeling practices. TikTok says it’s the primary video sharing platform to place Content material Credentials into follow.
Whereas preliminary labeling could also be gradual, TikTok says wider adoption by different platforms is predicted to extend the amount of mechanically labeled AIGC on TikTok.
“With TikTok’s huge group of creators and customers globally, we’re thrilled to welcome them to each the C2PA and CAI as they embark on the journey to offer extra transparency and authenticity on the platform. At a time when any digital content material will be altered, it’s important to offer methods for the general public to discern what’s true. Immediately’s announcement is a crucial step in the direction of attaining that end result,” mentioned Dana Rao, Common Counsel and Chief Belief Officer, Adobe.
“At a time when any digital content material will be altered, it’s important to offer methods for the general public to discern what’s true. Immediately’s announcement is a crucial step in the direction of attaining that end result.”
Dana Rao, Adobe
Past labeling, TikTok can be prioritizing consumer schooling. Partnering with media literacy organizations like MediaWise and WITNESS, TikTok says it is going to spend money on media literacy assets, recognizing the potential for confusion with labels. The partnership will launch instructional campaigns all year long, aiming to lift customers’ consciousness of AIGC.
TikTok will roll out 12 movies all year long in partnership with MediaWise, a Poynter Institute program, to focus on common media literacy abilities whereas explaining how TikTok instruments like AIGC labels may also help contextualize content material.
The corporate can be introducing a marketing campaign to lift consciousness surrounding AI labeling and doubtlessly deceptive AIGC by way of a sequence of movies developed in partnership with WITNESS.
“Our Teen Truth-Checking Community has constructed an viewers with modern media literacy movies on TikTok since 2019. 5 years later, we’re thrilled to empower much more individuals to separate reality from fiction on-line.”
Alex Mahadevan, MediaWise
“Our Teen Truth-Checking Community has constructed an viewers with modern media literacy movies on TikTok since 2019. 5 years later, we’re thrilled to empower much more individuals to separate reality from fiction on-line,” mentioned Alex Mahadevan, Director, MediaWise.
TikTok added: “Whereas most individuals need to take pleasure in AI-generated content material responsibly, there will probably be unhealthy actors who use AIGC to deliberately deceive others. We’re vigilant in opposition to these dangers, which is why our insurance policies firmly prohibit harmfully deceptive AI-generated content material—whether or not it’s labeled or not—and signed an trade pact this 12 months to fight the usage of misleading AI in elections.”
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