TikTok says that over one in 4 of Germany’s High 100 singles of 2023 was well-liked on its platform earlier than turning into a chart hit available in the market
A couple of in 4 (27%) of the High 100 singles in Germany final 12 months went viral on TikTok earlier than turning into successful on the German singles chart.
That’s in response to the outcomes of a brand new Germany-specific research revealed by the ByteDance-owned app at the moment (September 18).
Citing findings from the ‘TikTok Advertising and marketing Science International TikTok as a Discovery Engine Research 2023‘, TikTok claims that “the tracks have been normally listed on the TikTok Sizzling 50 chart a mean of 12 days earlier than they entered Germany’s singles chart”.
As a part of the research, TikTok says that it examined the German High 100 single charts from final 12 months and in contrast them with the outcomes of its TikTok Sizzling 50 chart.
TikTok claims that, “it turned out {that a} complete of 27 of the 100 most profitable songs – and subsequently multiple in 4 titles – have been first celebrated on TikTok in Germany earlier than they ended up within the official German charts”.
TikTok notes that German artist Ayliva, who it says, “celebrated her first successes on TikTok”, was represented within the German High 100 single chart with 5 songs that had beforehand made it into the TikTok Sizzling 50.
The platform additionally factors to different German artists like Luciano, Ski Aggu, Nina Chuba, and Kontra Ok, plus international stars like Raye, Miley Cyrus, and Harry Types, who it claims “adopted go well with and took the identical path” by charting within the TikTok Sizzling 50 earlier than breaking into the German single charts.
TikTok additionally references three examples of songs that it says gained traction on its platform in Germany earlier than breaking into the nation’s singles chart.
The songs eehhhyyy (4K+ posts) and Wie Du Manchmal Fehlst (3K+ posts) by Zartmann and Ski Aggu & Dauner grew to become “more and more well-liked on TikTok a number of weeks earlier than they entered the charts,” says TikTok.
TikTok additionally cited an instance of a catalog hit that went viral on its platform earlier than breaking into the German Singles Chart once more, 40 years after its launch: Alphaville’s Eternally Younger, which TikTok notes was utilized in over 1 million posts on the platform.
Picture credit score: Omid Mostofi
“TikTok has disrupted the way in which hits are created and in doing so, in a way, began a democratization of the music trade. The neighborhood decides which artists turn into and stay profitable.”
Charlotte Stahl, TikTok
Charlotte Stahl, Head of Music partnerships, EMEA, at TikTok, mentioned: “TikTok has disrupted the way in which hits are created and in doing so, in a way, began a democratization of the music trade.
“The neighborhood decides which artists turn into and stay profitable. We’re, in fact, notably happy that we will additionally provide newcomers a stage and, in the perfect case situation, assist them obtain their breakthrough.”
