Coldplay have turn out to be the most recent artists to launch an interactive in-app expertise on TikTok to advertise their new album, MOON MUSiC (Parlophone).
TikTok says that the hub for the brand new album, launched at this time (October 4), will “have interaction followers throughout the globe, providing a novel, fan-centric initiative the place customers can discover content material from the band”.
Coldplay followers also can store for unique merch by way of the hub on TikTok Store (within the US solely) and “earn a Coldplay-themed profile body”.
Coldplay’s partnership with TikTok comes 5 months after the platform launched an in-app expertise for Taylor Swift’s album The Tortured Poets Division.
In June, the platform additionally launched an interactive Taylor Swift expertise celebrating ‘The Eras’ Tour.
Different current collaborations with celebrity artists on the platform embody the launch of a ‘Fan Highlight’ function with Billie Eilish in Could.
TikTok additionally launched a devoted in-app expertise to advertise Publish Malone’s nation album, F-1 Trillion, in August, and in July it launched an in-app hub for BTS star Jimin to advertise his album MUSE.
To entry the brand new in-app expertise, TikTok customers can search ‘Coldplay’, ‘MOON MUSiC’ or work together with the video anchor featured alongside Coldplay’s (@coldplay) content material.
Followers can entry unique content material whereas finishing 4 “duties”, which embody utilizing the ‘Add to Music App’ function so as to add Coldplay’s new single ‘ALL MY LOVE’ to the streaming app of their selection, Liking and Commenting on Coldplay’s unique video and making a video utilizing the music to earn the Coldplay profile body.
TikTok says that Coldplay followers also can “take their engagement to a different planet” by tagging their movies that includes the brand new music with the ‘#MoonMusic’ hashtag for an opportunity at being featured within the official Fan Highlight carousel.
Coldplay have 6.4 million followers on TikTok. The platform notes that the band’s hits have sparked quite a few traits together with Yellow (3.3 million video creations) the place customers created “nostalgic and visually interesting montages, capturing dreamy and nostalgic vibes”.
One other pattern was sparked by Viva La Vida (2 million video creations), the place followers “showcase private transformations” and A Sky Stuffed with Stars (1.7 million video creations), which noticed TikTok customers “getting inventive with evening time sky scenes, conveying a way of surprise and appreciation for the universe,” in line with TikTok.
“As one of the vital influential and iconic bands to emerge from the UK, Coldplay has regularly pushed inventive boundaries with huge assist from the worldwide TikTok neighborhood.”
Alice Razack, TikTok
Alice Razack, Music Partnerships Supervisor at TikTok stated: “We’re delighted to accomplice with Coldplay to have a good time the launch of their extremely anticipated album MOON MUSiC.
“As one of the vital influential and iconic bands to emerge from the UK, Coldplay has regularly pushed inventive boundaries with huge assist from the worldwide TikTok neighborhood.
“They proceed to encourage followers worldwide and we’re proud to assist them with this interactive expertise, providing a novel means for his or her international fanbase to interact with their music and join with one another. We will’t wait to see the joy and creativity this expertise will ignite on the platform.”Music Enterprise Worldwide
