NIKE, Inc. Indicators Historic Partnership Extension With NBA, WNBA and NBA G League By means of 2037

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Revealed Oct 21, 2024 • 6 minute learn

12-Yr International Settlement because the Leagues’ Unique On-Court docket Uniform and Attire Supplier to Ship Innovation and Storytelling for the Subsequent Technology of Gamers and Followers

NEW YORK — NIKE, Inc. (NYSE: NKE), the Nationwide Basketball Affiliation (NBA) and the Ladies’s Nationwide Basketball Affiliation (WNBA) immediately introduced a 12-year extension of their international outfitting, merchandising, advertising and content material partnership that solidifies NIKE, Inc. because the chief in international basketball and because the unique on-court uniform and attire supplier for the NBA, WNBA and NBA G League.

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NIKE, Inc. will lengthen its rights over 12 extra seasons to design and manufacture NBA, WNBA and G League uniforms, on-court attire, and fan attire, furthering its dedication to develop and enhance the game of basketball for the subsequent era.

“Nike has at all times been greater than a league sponsor — we’re a strategic associate with an unwavering dedication to rising the sport, alongside the NBA, WNBA and NBA G League,” mentioned Elliott Hill, NIKE, Inc. President and CEO. “Our collective energy, international attain and real love for the sport will solely proceed to create new pathways and alternatives for gamers and followers.”

The worldwide extension is highlighted by new content material initiatives, a complete dedication to grassroots basketball, in addition to the continued growth of a joint membership program that delivers advantages to followers of the manufacturers by means of distinctive merchandise, content material and experiences. As the most important champion of the ladies’s sport, NIKE, Inc. can be deepening its funding within the WNBA.

“Nike is inextricably linked to basketball and has helped gasoline the expansion and innovation round our sport for many years,” mentioned NBA Commissioner Adam Silver. “With an added deal with youth basketball, our expanded partnership will create much more alternatives for aspiring gamers to be taught and compete in any respect ranges and for followers of all ages to interact with the NBA and WNBA.”

“Since our league’s inception, Nike has dedicated to a shared imaginative and prescient for women and girls’s basketball,” mentioned WNBA Commissioner Cathy Engelbert. “Our continued partnership is a chance to fortify avenues for growth and improve touchpoints throughout our dynamic fanbase whereas globally showcasing the WNBA.”

NIKE, Inc. and the Nationwide Basketball Gamers Affiliation (NBPA) additionally prolonged its group license settlement making NIKE, Inc. an official associate of the NBPA.

“We’re excited to resume our partnership with Nike and proceed to showcase our gamers’ efforts on and off the courtroom,” mentioned NBPA Govt Director, Andre Iguodala. “This partnership highlights the attain, affect, and affect of our members, driving basketball fandom and galvanizing tens of millions of individuals all over the world.”

The renewal follows the eight-year international outfitting, merchandising, advertising and content material partnership struck in 2015, which made NIKE, Inc. the official on-court clothing store starting with the 2017-18 NBA season. Nike has been an NBA associate since 1992, a advertising associate of the WNBA since its inception in 1997 and a advertising associate of the NBA G League for the reason that 2017-18 season.

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Collectively, the NBA, WNBA, NBA G League and Nike will proceed to increase basketball for the subsequent era by:

Introducing packages and assets to make best-in-class youth basketball accessible and scalable, prioritizing broad-based entry to age-and-stage acceptable teaching, coaching, on-court growth curriculum and taking part in requirements to youth of all backgrounds and talents, together with by means of the Jr. NBA/ Jr. WNBA.
Creating basketball programming and assets designed to extend entry to the game and enhance the taking part in expertise for women of all ranges, together with by means of the Jr. WNBA and Basketball With out Borders (BWB).
Collaborating to reinforce participant, coach and program growth alternatives throughout Nike Elite Youth Basketball League (EYBL) by means of expanded management, participant well being and on-court growth programming.

NIKE, Inc. will additional develop its established presence throughout marquee league occasions, together with NBA International Video games, NBA All-Star, WNBA All-Star, the NBA Draft Mix, the WNBA Draft, WNBA Changemakers, the NBA Draft offered by State Farm^®, NBA 2K Summer time League and NBA G League Fall Invitational.

About NIKE, Inc.

NIKE, Inc., based mostly close to Beaverton, Oregon, is the world’s main designer, marketer and distributor of genuine athletic footwear, attire, tools and equipment for all kinds of sports activities and health actions. Converse, a wholly-owned NIKE, Inc. subsidiary model, designs, markets and distributes athletic way of life footwear, attire and equipment. For extra info, go to https://about.nike.com/en/newsroom and observe @NIKE.

Concerning the NBA

The Nationwide Basketball Affiliation (NBA) is a world sports activities and media group with the mission to encourage and join individuals all over the place by means of the facility of basketball. Constructed round 5 skilled sports activities leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a significant worldwide presence with video games and programming accessible in 214 nations and territories in additional than 60 languages, and merchandise on the market in additional than 200 nations and territories on all seven continents. NBA rosters firstly of the 2023-24 season featured a file 125 worldwide gamers from 40 nations and territories. NBA Digital’s property embody NBA TV, NBA.com, the NBA App and NBA League Cross. The NBA has created one of many largest social media communities on the earth, with greater than 2.3 billion likes and followers globally throughout all leagues, group and participant platforms. NBA Cares, the NBA’s international social duty platform, companions with famend community-based organizations all over the world to handle essential social points within the areas of schooling, inclusion, youth and household growth, and well being and wellness.

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Concerning the WNBA

The WNBA is a daring, progressive basketball league that stands for the facility of girls. That includes 12 groups and in its twenty eighth season in 2024, the W is a singular sports activities property that mixes competitors and leisure with a dedication to variety, fairness and inclusion and social duty. By means of its world-class athletes, the in-game fan expertise, TV and digital broadcasts, digital and social content material, and neighborhood and youth outreach packages, the league celebrates and elevates the sport of basketball and the tradition round it. In 2020, the WNBA and the Ladies’s Nationwide Basketball Gamers Affiliation (WNBPA) signed a groundbreaking CBA that has charted a brand new course for girls’s basketball — and ladies’s sports activities general — with a deal with elevated participant compensation, enhancements to the participant expertise, expanded profession growth alternatives and assets particularly tailor-made to the feminine skilled athlete. Key components of the settlement are supported by means of the league’s partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA’s Marquee Companion and inaugural Changemaker, in addition to fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google, U.S. Financial institution and CarMax. In the course of the 2020 season, the WNBA and WNBPA launched the WNBA Justice Motion forming the Social Justice Council with the mission of being a driving drive of crucial change and persevering with work concerning ladies’s and maternal well being and voting rights, amongst different essential societal points.

Concerning the NBA G League

The NBA’s official minor league, the NBA G League prepares gamers, coaches, officers, coaching and front-office workers for the NBA whereas performing because the league’s analysis and growth laboratory. That includes 31 groups, 30 with direct affiliations to NBA franchises for 2024-25, the league presents elite skilled basketball at an reasonably priced value in a enjoyable, family-friendly ambiance. Greater than half of all gamers on end-of-season 2023-24 NBA rosters boasted NBA G League expertise. In fostering the league’s connection to the neighborhood, its groups, gamers and workers promote well being and wellness, assist native wants and pursuits, and help in instructional growth by means of NBA Cares packages.

Concerning the NBPA

The Nationwide Basketball Gamers Affiliation is the union for present skilled basketball gamers within the Nationwide Basketball Affiliation (NBA). Established in 1954, the NBPA’s mission is to guard and assist the rights and abilities of our gamers, amplify the facility of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

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The NBPA advocates on behalf of the very best pursuits of all NBA gamers, together with by means of the negotiation of collective bargaining agreements, the submitting of grievances on behalf of the gamers, and counseling gamers on advantages, instructional, and post-NBA profession alternatives. Enterprise alternatives are generated by THINK450, the subsidiary of the NBPA charged with managing the ‘gamers’ group licensing rights.

Devoted to preserving the legacy of its members, the NBPA Basis supplies assist and help to individuals, communities, and organizations all over the world that search to enhance the lives of these in want.