On this episode, Melinda Emerson welcomes Marsha Layton Turner to debate the world of ghostwriting and its significance for enterprise leaders. Marsha shares her journey into ghostwriting, highlighting the advantages of writing a e-book to reinforce credibility and authority in enterprise. The dialog explores the variations between conventional publishing and self-publishing, providing insights into the prices and profitability of every strategy. Marsha supplies worthwhile recommendation on hiring a ghostwriter and shares the perfect enterprise recommendation she has obtained.
Marcia Layton Turner has authored, co-authored, or ghostwritten practically 80 nonfiction books. Typical purchasers are enterprise homeowners, CEOs, and specialists who need to publish a e-book to create new enterprise alternatives for themselves or their firms. Previous books have develop into New York Occasions and Wall Avenue Journal bestsellers, award-winners, and business successes. She can also be the founder and govt director of the Affiliation of Ghostwriters, which is the main skilled group for ghostwriters. Marcia was beforehand director of communications for Eastman Kodak Firm’s business-to-business unit earlier than leaving to start out her personal advertising and marketing company. For extra info: www.marcialaytonturner.com
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This week on SmallBizChat Podcast:
- Writing a e-book can place enterprise leaders as trade pioneers and thought leaders, creating new alternatives past the e-book gross sales themselves.
- Conventional publishing requires a considerable writer platform and an in depth e-book proposal, whereas hybrid and DIY publishing supply extra management and quicker timelines however require upfront funding.
- Hiring a good ghostwriter can considerably lighten the workload for enterprise homeowners, enabling them to concentrate on their major enterprise actions whereas the e-book is being produced.
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On-line Programs: https://SmallBizLadyAcademy.com
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