Final month, Kylie Jenner’s Sprinter Vodka Soda launched its first single-flavor four-pack, that includes the model’s hottest taste, peach. And as with the whole lot the branding-focused entrepreneur does, Jenner went full-tilt with a multi-faceted advertising program designed to strengthen Sprinter’s fun-loving vibe.
Referred to as the “Paint the Peach State Peach” marketing campaign, the corporate used a fleet of chrome Sprinter Vans to ship the brand new Peach Packs all through Athens and Atlanta, enlisting nation music star Ella Langley and collaborating with The Japanese in Atlanta and Georgia Theatre and Pauley’s Crepe Bar in Athens to create viral dwell occasions.
Whereas Sprinter is simply one of many many manufacturers Jenner has launched — she’s constructed a private care empire with magnificence, skincare, and child care manufacturers, amassing an estimated internet price of $710 million, based on Forbes — her newest endeavor is sprinting to the market, with new merchandise scheduled within the coming months.
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Right here, Jenner tells Entrepreneur how she approaches new product launches and generates pleasure for present clients whereas drawing in new ones.
How do you strategy Sprinter’s branding? What’s your private imaginative and prescient for the model?
I wished Sprinter’s branding to be daring and enjoyable in order that it captures that feeling of pregaming and having enjoyable with your folks. You are holding the can in your hand once you’re hanging out with your folks — why should not the are you able to’re consuming out of additionally look cool?
How does Sprinter stand out within the crowded canned cocktail market?
Sprinter tastes daring however is just 100 energy and with no added sugar. That was actually necessary to us once we had been growing it. Peach has at all times been considered one of our fan-favorite flavors since our launch final 12 months, so we’re so excited to launch our first 4-pack with Peach. It has been so wonderful to see the constructive responses from day one to how scrumptious Sprinter tastes. It’s the best-tasting vodka soda in the marketplace, and we have gotten such an awesome response to how juicy and true-to-fruit it’s.
