So long as they’re lively on social media, a solo stylist can get by with no web site. It’s not splendid, but it surely’s actually doable to construct a clientele with no web site.
There’s additionally no denying {that a} full hair salon web site appears to be like much more skilled than a profile on Fb or Google Maps.
If you wish to develop what you are promoting past a single chair, a web site is crucial. How else will you recruit different proficient stylists? Or entice apprentices that need hours at a revered store?
For each kind of salon, from studios to small chains, we’ll present:
- Examples of interesting and clever hair salon web site designs
- Templates that work off-the-shelf from common web site builders
- Steering on key web site parts to incorporate
- Ideas to construct a profitable hair salon web site
What Ought to Be Included in a Hair Salon Web site
There may be much more you may add in order for you, however we predict that each hair salon web site ought to have the next:
- Full Salon Identify
- Location
- Hours
- Instructions
- About Us
- Stylist headshots, names, and bio
- Providers, with pricing and size of time
- Consumer testimonials
- Appointment reserving
- Cancellation coverage
- Different necessary salon insurance policies
- Excessive-resolution photos of stylist work
- Earlier than & After photographs of shoppers
There’s a ton you are able to do–however not a lot you completely should do, particularly if you’re a single stylist working by yourself.
Studio Hair Salon Web site
Featured Studio Hair Salon Web site: Hair by Samantha Jean | Redlands, CA
If you end up out by yourself as a stylist, you don’t want a lot.
Hair by Samantha Jean is constructed with Sq. On-line, the web site builder from Sq., the longtime favourite fee system for magnificence professionals.
It’s a easy reserving web site with simply the necessities:
- Identify, Hours, Location: Cowl the very fundamentals right here. Together with extra backstory is nice, however not 100% crucial if you’re anticipating individuals to search out out about you on different websites.
- Stylist Picture: Individuals wish to see who they’re reserving with, so embrace a pleasant picture that showcases your fashion and aesthetic.
- Providers: Cowl each you provide with the identical format. Embody the price and estimated length of the service.
- Cancellation Coverage: You need to have one and it’s best to spell it out clearly on the location.
Individuals get key information and may e book appointments–that’s just about it.
This web site depends on the stylist’s social media presence.They’ve an lively Fb, Instagram, tons of Google Maps opinions, and so forth.
On their web site, it simply must be simple to make an appointment. However there have been some good touches, resembling providing consultations as discrete companies to e book:
This small choice permits the stylist to seek the advice of with potential shoppers on their very own schedule.
Significantly better than taking an extended name with one other consumer in your chair.
One other small selection that we thought added professionalism is that the stylist bought their very own area identify, as a substitute of utilizing the free area identify supplied by Sq.:
While you use the free area identify, the URL would appear to be “www.yourwebsite.sq..web site” as a substitute of “www.yourwebsite.com”.
Like we mentioned it’s a small element, however getting your personal actual area identify is one other approach to firmly set up knowledgeable status for what you are promoting on-line.
Studio Hair Salon Web site Template Advice:
Glamore, from GoDaddy
If you’d like greater than a easy bookings web page from Sq., we propose Glamore, a vogue and wonder template from GoDaddy.
This template is principally plug-and-play. Appointment reserving is in-built. Your web site is mechanically going to look simply nearly as good on a telephone because it does on a pc.
When you get your personal photos uploaded to your web site, you may mess around with the design and gallery choices.
The template instance shows a reasonably protected, Instagram impressed fashion, which is ok for getting began.
Multi-Chair Hair Salon Web site
Featured Multi-Chair Hair Salon Web site: Revamp Salon | San Francisco, CA
Individuals must consider within the consistency of the service at a hair salon with a number of stylists.
Key issues for these hair salon web sites embrace:
- Share your salon story: What introduced this partnership or group of stylists collectively? What number of years has the salon been in enterprise?
- Particular person bios, shared aesthetic: Stylist bios with headshots are a should. Showcase the vary of expertise and strategies accessible, whereas on the identical time expressing the elements that make every stylist belong at this explicit salon.
- Properly-lit pictures of the inside: Promote individuals in your distinctive area and the expertise. Assist individuals work out if they are going to be comfy, or if it’s not their vibe.
Our featured multi-stylist web site, Revamp Salon, does a wonderful job capturing their area with a full-width picture gallery. We significantly preferred the grayscale stylist headshots on the house web page.
It feels constant, every hairdresser is a component of a bigger entire.
One other extremely helpful factor on their web site is the cancellation coverage displayed as a pop-up as soon as individuals click on “E-book Now.”
Shoppers have to just accept the cancellation coverage to be able to e book. Dentists and medical doctors do that, too, for good cause.
When individuals cancel appointments with out warning, there’s no time to e book somebody new. So a stylist is sitting there with an empty chair, not earning profits throughout primetime enterprise hours.
This straightforward pop-up in all probability saves these stylists a ton of stress and 1000’s of {dollars} annually.
Multi-Stylist Hair Salon Web site Template Advice
Magnificence Salon, from Wix
We like this magnificence salon web site template from Wix as a result of it doesn’t require earlier data of web site constructing. With slightly textual content and a few good photos, you might be all set.
Go to a dwell preview of this template to discover it your self.
Wix has an awesome collection of fonts, colours, and it’s by far essentially the most beginner-friendly web site builder for stylists. So long as you want the essential thought of this template, you’ll have the ability to change up each facet to fit your fashion.
There are pre-built sections for stylist bios and companies which have all of the important parts.
Discover the “E-book Now” buttons included beneath every particular service.
This may actually reduce confusion.
We like how every stylist has it’s personal “E-book Now” button, too.
You actually wish to make it simple for individuals to determine what you provide after which e book.
With this template, it received’t matter what number of stylists are working or what number of companies you provide–there’s loads of area for all the things, and clear navigation for web site guests.
As for enabling cancellation coverage pop-ups, particular offers, and including extra web site options–there isn’t a simpler web site builder with a deeper set of options than Wix.
Multi-Location Hair Salon Web site
Featured Multi-Location Hair Salon Web site: Salon by milk + honey | Austin, TX
When you’ve gotten a number of places, your web site has a number of important duties that single retailers don’t have to fret about.
- Careers Web page: Most small chain salons are at all times hiring and on the lookout for apprentices who want hours. You need to have a separate web page for careers that explains the following steps to anybody .
- Spa Providers: Many multi-location salons department into different spa companies. Be considerate about the way you separate companies based mostly on location in order that web site guests can perceive precisely what is obtainable in every location.
- Weblog: Small salons don’t normally want a weblog, however after you have a couple of places, it might be a good suggestion. Blogs enhance your rank on Google Search, which turns into necessary as soon as you are attempting to construct your presence in a number of zip codes.
Salon by milk + honey handles all of those nicely with out making their web site an excessive amount of extra complicated. It by no means feels cluttered as a result of all the things is so nicely organized.
There are three navigation tabs for Spa, Salon, and Merchandise. These are technically separate web sites. You possibly can inform by the completely different URLs: milkandhoney.com for Merchandise, and milkandhoneysalon.com for the Salon.
There are all kinds of again finish advantages for doing this, but it surely doesn’t make it any extra complicated for the client on the entrance finish.
In actual fact, the navigation scheme matches completely for every a part of their enterprise. The Merchandise tab shows New Arrivals and Manufacturers, whereas the Salon tab gives individuals the power to view particular Providers or Schedule an Appointment:
So regardless of providing quite a lot of completely different services and products, individuals could have no bother navigating the location.
One other considerate design selection is the way in which that they nested all of their completely different places within the web site navigation bar.
Potential shoppers are very enthusiastic about how far they should drive, so there’s a case to be made for calling out all of the places instantly.
However all these addresses would crowd out the rest on the high of the web site.
We additionally like the decision to motion button, which actually speaks to the aesthetic of the salon. As an alternative of a conventional “E-book Now”, they’ve used the phrase “Refresh Me”.
Multi-Location Hair Salon Web site Template Advice
Magnificence Salon Professional, by Blossom Themes, on WordPress
Magnificence Salon is a WordPress theme that may be constructed out for hair salon homeowners with multiple store. You possibly can go to a demo model of this web site, or study extra from the creator at Blossom Themes.
The theme is free, however there are paid upgrades that you’ll in all probability need if you’re attempting to constructed out a hair salon web site that serves a number of places.
Together with downloading a theme, you’ll must get internet hosting and set up WordPress. In comparison with an all-in-one web site builder like Wix, WordPress requires a bit extra work–but it surely offers you much more flexibility to design your web site your manner.
The simplest approach to get began is utilizing internet hosting that’s arrange for WordPress. This fashion is often cheaper than different web site builders in the long term.
There’s a lot constructed into the template already. A useful FAQ web page handles all of the widespread questions with a pleasant drop down menu.
Present fast solutions and subsequent steps for potential shoppers, stylists, apprentices, or product gross sales individuals who is likely to be attempting to succeed in your salon.
There’s additionally a full weblog. This isn’t some fundamental weblog both, it’s a phenomenal WordPress weblog the place you may create superb content material.
You don’t essentially should go on the market and attempt to weblog your approach to the highest of Google, however the entire finest multi-location hair salon web sites we noticed had a weblog.
Most likely not a coincidence.
And as a lot as you wish to plan the right web site–issues occur. WordPress offers you full flexibility to modify up your web site. The reality is, most enterprise themes will assist a hair salon web site. So you actually have entry to 1000’s of possible WordPress themes.
While you construct your web site on most different web site builders, you may’t simply swap to a different template–you normally have to begin over from scratch. WordPress allows you to swap themes altogether and maintain your content material.
Touring Hair Salon Web site
Featured Touring Hair Salon Web site: The Reduce on Location | Littleton, CO
Cellular hair salons are very a lot a factor now.
Whether or not it’s offering on web site companies to bridal events on the large day or making the journey to make sure housebound seniors can nonetheless look nice. A strong web site wants:
- Clear clarification of the method: Whereas it’s rising in recognition, the market is pretty unfamiliar with how touring hair salons work.
- Inside/Exterior photographs: Individuals must see the area you’ve created–there’s nothing inherently romantic about getting a haircut in a trailer. And they should see the outside too, in case marriage ceremony company will cross by it on the large day.
- Social proof: That is at all times necessary, however in the case of weddings, particular testimonials about your punctuality and a spotlight to element are much more essential.
The web sites we actually preferred went the additional mile to elucidate precisely how their companies work and what individuals ought to count on.
The Reduce on Location includes a “Who & What We Are” part prominently on their web site. It’s bought a charming sundown picture of the cell salon, together with a short origin story and reserving course of for potential shoppers.
All of the unknowns are answered as you get to know the stylists who will arrive on web site.
There’s a separate “About” web page that has the identical info, however we like that they included it on the homepage as nicely. This fashion, there’s no query of what the salon appears to be like like, inside or out, by the point individuals have scrolled by way of the homepage.
The testimonials web page is easy, however does job enjoying its necessary position.
Right here, actual brides who entrusted the stylist with their hair on their marriage ceremony day converse to the high-quality, skilled service they acquired.
Asking for a assessment to get this sort of social proof in your web site is totally regular. Don’t be weirded out by it.
Testimonials are essential for stylists, particularly in the event that they work weddings, proms, and different occasions the place you solely get one shot.
Make it part of your regular post-event workflow and time the query nicely.
Tip: Don’t ask a bride for a assessment on their marriage ceremony day. Not an awesome play. As an alternative, why not go away a card behind congratulating the bride and ask for a assessment there.
Touring Hair Salon Web site Template Advice
Shear & Fashion, from Wix
We like this Wix hair salon template as a result of there’s loads of room to point out off your cell hair salon. You possibly can discover a demo of the template and obtain it proper there.
Including further blocks of textual content may be very easy. You possibly can swap between a wide range of layouts in a short time and discover one of the simplest ways to border your story.
We preferred that the companies web page was damaged down into subcategories as a substitute of getting all of the pricing collectively:
You possibly can clearly distinguish styling companies from the common minimize and coloring companies. It’s oversimplified within the template, however you may see how cell salons might use subcategories to serve distinct clientele.
Not all cell salon homeowners wish to cope with weddings 100% of the time.
The built-in subcategory pricing makes it simple to supply a variety of companies with out the reserving web page getting cluttered or complicated.
When You Really Want a Hair Salon Web site
The lifetime worth of a single salon consumer is 1000’s of {dollars} on the low-end.
Even when a hair salon web site will get you one consumer, it’s already paid for itself.
However a web site is one other factor that must be up to date, password to recollect, and so forth.
You possibly can in all probability get away with no hair salon web site in the event you:
- Are an unbiased stylist, working solo
- Have already got a clientele
- Should not seeking to develop your salon enterprise
- Favor to take appointments by telephone and schedule shoppers your self
Examples of your work on social media, 5-star opinions on Google Maps, and phrase of mouth are greater than sufficient.
That is what places individuals in your chair and builds a clientele.
The large factor {that a} web site gives a solo stylist is on-line appointment reserving. When you don’t look after that, then not having a web site is ok.
Many stylists have already got on-line appointment scheduling by way of their salon POS system, like Sq. or Fresha. Some handle buyer bookings by way of Fb.
So long as you might be by yourself, these easy reserving websites are “adequate” to get by. Individuals can discover you on Maps or social media, name your telephone, and so they’re booked.
You positively desire a full hair salon web site in the event you:
- Need to develop what you are promoting
- Have multiple stylist at your salon
- Provide quite a lot of completely different companies
- Need individuals to schedule their very own appointments
- Are attempting to recruit extra stylists or prepare apprentices
- Need to promote product on-line and in particular person
When there are a number of stylists working on the identical salon, a Fb web page begins to get slightly crowded. The confusion might trigger individuals to e book the incorrect service or incorrect stylist.
On a web site, you’ve gotten complete management. There’s loads of room to point out the work of a number of stylists. You can also make all the things tremendous clear: the way to e book, what companies value, the place you might be positioned–all that stuff.
Now you don’t have the effort of choosing up the telephone throughout haircuts as a result of potential clients are answering extra of their very own questions.
And there are much more inquiries to reply if in case you have a bustling salon enterprise with a handful of stylists figuring out of the identical constructing.
For coordinating a salon that’s rising rapidly or a small chain of salons, a web site is useful.
What Are Good Photos for Hair Salon Web sites?
Above all else, choose photos based mostly in your splendid clientele.
Deliver individuals within the door who will love what you are able to do
Present your strengths by way of hair sorts, strategies, and types.
For some salons, youngsters’ cuts are the bread and butter of enterprise–dad and mom who as soon as sat within the booster deliver their very own youngsters in at some point.
Different salons present a getaway from the hustle of household life.
Curate photos in your web site to sign to the best kind of shoppers, and filter out those that received’t be pleased.
It’s as much as you the way finest to show photos of your work. The templates provide some nice methods to get began. The web site builders make it fairly simple so as to add photos on to pages, or create galleries of photos that shoppers can click on by way of.
You already know that you simply want high-quality photos of your completed work. Right here’s a fast guidelines of the opposite photos your web site will actually profit from:
- Earlier than and After Pictures: There isn’t a higher proof in your ability than exhibiting what your shoppers really regarded like once they sat down. Individuals can actually see the advance that you simply present.
- Stylist Bios: Anybody who’s working on the store ought to have their headshot and story on the web site. It doesn’t should be Pulitzer prize writing–simply 1 or 2 sentences that say who they’re, how lengthy they’ve been a credentialed stylist, and any particular expertise.
- Salon Inside: Stylists present an expertise as a lot as a service. Your web site ought to converse to your area and entice individuals who will really feel comfy there.
- Salon Exterior: Present what the place appears to be like like so first-timers know they’re on the proper place. Decrease the hurdle of going someplace new as a lot as doable.
- Map Screenshot: Take a screenshot of Google Maps that reveals a pin drop at your exact location. Make it not possible for individuals to go to the incorrect salon.
One very last thing about photos
You don’t should decelerate your homepage with a zillion photos and movies.
A number of key photos on the homepage are good, however you need it to load as quick as doable. Most frequently, salons embrace a bigger media gallery on a separate portfolio web page.
