Digital abundance creates a brand new drawback.
Most of our lives are crammed with “or” choices. You possibly can have this or that. It can save you cash for the massive celebration or you possibly can exit for lunch. You possibly can have precisely one factor for dessert–cake or fruit.
However the conflict for our consideration has given us greater than 1,000,000 issues to look at on YouTube, one other million songs to hearken to on Qobuz, and limitless bingeing (which didn’t even use to be a phrase) on dozens of streaming channels.
No or. Merely and.
Which means selections have fewer penalties. It implies that time counts for much less, it merely fades away. And it turns the sharp reduction of selection into the borderless fatigue of ‘no matter’.
Even when it’s attainable to keep away from a selection, it could make sense to make one.
