X CEO Linda Yaccarino is working to get employees on board with a serious overhaul on the firm previously often known as Twitter.
Elon Musk, who bought the agency for $44 billion final yr, introduced over the weekend that Twitter would grow to be “X,” and that the social media platform would fully “bid adieu” to the Twitter model—together with its iconic hen brand.
Freshly minted X CEO Linda Yaccarino, who took the reins from Musk final month, publicly gave the rebrand her seal of approval on Sunday night, earlier than addressing the modifications with employees once they returned to the workplace on Monday.
In an inner memo first obtained by CNBC, the newly rebranded firm’s CEO insisted that X would “go even additional” than Twitter had executed “to rework the worldwide city sq.—and impress the world yet again.”
“17 years in the past, Twitter made an enduring imprint on the world,” Yaccarino wrote. “It created a brand new dynamic for the way individuals communicated, debated, and responded to issues taking place on the earth… However equally all our customers and companions always challenged us to dream larger, to innovate quicker, and to meet our nice potential.”
Whereas the announcement this weekend appeared spontaneous, the billionaire Tesla boss had beforehand spoken about his plans to rework Twitter into X as a part of his ambition to create an “the whole lot app.”
On Sunday night, Musk and Yaccarino defined that X would grow to be a platform with a much wider providing than its unique social community capabilities, ultimately incorporating a messaging service in addition to funds and banking.
Musk beforehand expressed curiosity in making Twitter a platform just like China’s WeChat, which provides a plethora of providers together with on the spot messaging, flight bookings and funds. The app, which has a consumer base of greater than 1 billion individuals, is owned by Chinese language tech big Tencent.
“Our firm uniquely has the drive to make this potential,” Yaccarino advised X workers in Monday’s electronic mail. “Many firms say they wish to transfer quick—however we get pleasure from shifting on the pace of sunshine, and after we do, that’s X.”
She insisted that everybody working on the firm ought to be happy with how rapidly that they had carried out improvements over the previous 9 months—the interval wherein the agency has been below Musk’s management—noting that utilization of the platform is at an all time excessive.
“Please don’t take this second with no consideration,” she urged workers. “You’re writing historical past, and there’s no restrict to our transformation.”
Yaccarino and Musk could be working throughout all groups throughout the agency within the rebranding course of, she advised employees, earlier than signing off with a rallying cry: “Let’s go make that subsequent large impression on the world, collectively.”
Hiccups and criticism
Whereas Musk has insisted that the modifications at Twitter make sense and Yaccarino has referred to the rebrand as “a second likelihood to make one other large impression,” the choice has already been met with hiccups and criticism.
Specialists have warned that by altering Twitter’s identify, Musk may very well be wiping as much as $20 billion from the corporate’s worth, whereas X customers have expressed skepticism over whether or not the platform’s new moniker will stick.
In the meantime, the removing of the Twitter signal from the corporate’s San Francisco headquarters was disrupted by police on Monday when officers responded to a name about an unpermitted road closure.