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This text initially appeared on Enterprise Insider.
Meta is paying one prime creator as a lot as $5 million over two years for six hours of labor in a studio to make use of their likeness as an AI assistant, in line with The Data.
Mark Zuckerberg unveiled the AI assistants through the firm’s Join occasion final month. Whereas the corporate has its personal AI chatbot just like ChatGPT, it additionally launched 28 new ones with completely different personalities that use celebrities’ photographs.
For instance, Kendall Jenner’s likeness is used for Billie, who’s portrayed as an enormous sister to present customers recommendation. And Tom Brady performs Bru, a chatbot for debating sports activities.
Meta has additionally introduced onboard creators like MrBeast, the most-subscribed particular person on YouTube, and the TikTok star Charli D’Amelio.
The Data reviews that Meta was initially keen to pay greater than $1 million to make use of the celebrities’ likenesses, however shelled out extra for large names. The report does not say which individual was paid $5 million, however primarily refers to creators.
Proper now, the AI assistants are solely text-based however Meta’s announcement video featured clips of the celebrities talking as their AI counterparts.
In an interview with The Verge, Zuckerberg stated there is a “big want” for AI variations of celebrities. Though he stated that might be “extra of a subsequent 12 months factor” on account of model security considerations, as a result of celebrities would wish to be sure their picture will not be used to make problematic statements.
Similtaneously its AI assistants, Meta additionally launched AI stickers. However that function has come underneath criticism as customers have managed to generate wild photographs like a toddler soldier and a lewd picture of Justin Trudeau.
Meta didn’t instantly reply to Insider’s request for remark.