Engineers can optimize a bridge. There are some bridge designs that fulfill aesthetic, monetary, sturdiness, security and effectivity wants higher than others. The work of optimization is discovering one of the best set of tradeoffs.
Maximization, however, seeks the answer that ranks the very best for only one aim.
After it peaked, Yahoo sought to maximise short-term inventory worth (and the wants of its high executives) as an alternative of optimizing for buyer expertise, innovation, resilience and utility.
Over time, social networks fade away for related causes. They flip customers into the product as an alternative of treating them like clients.
Maximizing one thing is easy and could also be satisfying. It doesn’t contain troublesome tradeoffs and it’s simple to measure.
However that doesn’t imply it’s a good suggestion.