JuneShine, the San Diego-based hard kombucha brand, is closing its final company-owned tasting rooms in Scripps Ranch and Santa Monica, effective August 28. This decision marks the end of JuneShine’s operations in brick-and-mortar locations, following the earlier shutdown of its brewing facility in San Diego and the closure of its Brooklyn taproom.
In an announcement on social media, JuneShine described the closures as difficult but necessary for the company’s future direction. Customers will have one last opportunity to visit during an event dubbed "The Last Splash."
Founded in 2018 by University of San Diego alumni Greg Serrao and Forrest Dein, JuneShine initially gained popularity as California’s first organic hard kombucha brewery, quickly expanding its presence across the state. The company’s ambitious growth included a prominent brewery and taproom in Scripps Ranch, which was part of a broader strategy fueled by $24 million in investments. However, these plans shifted as JuneShine faced challenges, including the early closure of its Brooklyn location after just two years of operation.
The brand has transitioned to a leaner model, outsourcing production to third-party manufacturers and putting its former brewery on the market. Despite these setbacks, JuneShine remains committed to its brand presence, assuring consumers that it will still be available in retail outlets and bars.
The closure of JuneShine’s tasting rooms comes amid a broader trend of food and beverage establishments in California facing challenges. Similar to other local closures, such as the recently shuttered Point Loma Denny’s, these developments reflect the evolving landscape of the state’s dining and drinking scene.
Why this story matters:
- Highlights the ongoing challenges faced by beverage companies, particularly in the hard kombucha market.
Key takeaway:
- JuneShine is shifting focus from a physical presence to a brand-centric model, leaving behind its tasting rooms.
Opposing viewpoint:
- Some consumers may feel that the closures undermine the social and community aspect that brick-and-mortar locations provided.
