Music firm COLTURE has struck up a brand new partnership with Soulection CEO and Founder Joe Kay.
Based in 2018, COLTURE collaborates with celebrity artists reminiscent of Brent Faiyaz, main and impartial report labels, and international media manufacturers together with Spotify, Apple, and Adidas.
COLTURE was co-founded by Ty Baisden, the long-time enterprise accomplice and supervisor of impartial R&B star Brent Faiyaz.
‘Colture’ stands for ‘Can Our Leverage Train Us Actual Fairness’, as outlined by Baisden on this interview as a part of MBW’s World’s Best Managers sequence in January 2023.
Joe Kay based Soulection, described as a “international collective” In 2011. It began as an impartial radio present and now encompasses an impartial label and stay occasion sequence, The Sound of Tomorrow, which has bought out venues and festivals throughout six continents.
Soulection additionally runs a two-hour weekly Soulection Radio broadcast on Apple Music 1 each Sunday.
The collective has been residence to many artists and DJs together with Monte Booker, Sango, Tay Iwar, ESTA., Phabo, and JAEL.
Soulection has additionally served as an early endorser of artists like Brent Faiyaz, Snoh Aalegra, Bryson Tiller, Daniel Caesar, Smino, SiR, Thee Sacred Souls, Alex Isley, and extra.
The announcement kicks off with a sequence of New York-based occasions offered by COLTURE and Joe Kay.
“We share a typical objective in considering long run about development and scalability with out compromising any points of Soulection.”
Dom Prieto, Soulection
“We share a typical objective in considering long-term about development and scalability with out compromising any points of Soulection,” stated Soulection supervisor Dom Prieto.
“We’re a globally acknowledged motion of music lovers, ahead thinkers and creatives — making COLTURE the proper partnership.”
Photograph by: Tumi Adeleye
“COLTURE’s monitor report in scaling companies and their dedication to artist-friendly practices align completely with our values.”
Joe Kay
“Because the co-founder and CEO of Soulection, I’m excited to announce our new partnership with COLTURE. After 13 years of remaining impartial and reaching many milestones with an ‘artist first’ strategy, this collaboration will elevate Soulection to new heights,” stated Soulection CEO and Founder Joe Kay.
“COLTURE’s monitor report in scaling companies and their dedication to artist-friendly practices align completely with our values. I’ve seen their dedication to creating artists firsthand and am notably impressed by their numerous, inclusive staff and robust illustration of ladies.
“This partnership marks a pivotal shift for Soulection, myself and my enterprise accomplice Dom Prieto, and we stay up for showcasing the thrilling work forward.”
“The COLTURE staff has lengthy admired Joe Kay’s ardour, dedication and dedication to sustaining inventive ethos.”
Paris “PK” Kirk, COLTURE
Paris “PK” Kirk, Head of Music Publishing and Life-style Advertising at COLTURE, stated: “Joe Kay and the Soulection staff are a subsequent era motion. Collectively we’re excited to accomplice with a model dedicated to advancing variety and nurturing creativity with artists on the forefront of its imaginative and prescient.
“The COLTURE staff has lengthy admired Joe Kay’s ardour, dedication and dedication to sustaining inventive ethos. We stay up for fostering this new partnership devoted to pushing boundaries and propelling the Joe Kay and Soulection model to new heights.”
