South African small businesses are navigating a variety of challenges while exhibiting notable resilience and optimism. An independent global study reveals a distinctive aspect of the small business community in South Africa: a robust culture of celebrating achievements. The findings from the ‘Made-it Moments’ report indicate that 92% of South African entrepreneurs currently celebrate or intend to celebrate significant milestones.
Conducted among 300 small business owners across South Africa and several other countries, the study identifies key milestones that contribute to entrepreneurial success. Eighty-six percent of surveyed South African businesses reported reaching a milestone in the last three years. The top milestones reported globally and locally include the ability to pay themselves (55%), obtaining repeat customers (55%), and receiving positive reviews (49%).
Emma Kaye, founder and director of Happy Hounds—a dog food brand—exemplifies this spirit. Her venture began as a personal project and has since grown into a successful business focused on ethical ingredients. Her firm achieved several milestones, such as opening a solar-powered commercial kitchen and generating R1 million in revenue, underscoring the importance of daily celebrations to boost workplace morale.
The research highlights that the primary motivations driving South African entrepreneurs include making money (67%) and personal pride (61%). The act of celebrating milestones does not merely serve as a morale booster; it correlates positively with employee performance and overall business success. For instance, 92% of respondents noted improved employee morale, and 85% experienced heightened personal energy and motivation from recognizing milestones.
The study concludes that South African small businesses display an especially pronounced inclination to celebrate achievements, a reflection of their adaptability and innovative spirit.
Why this story matters:
- Emphasizes the resilience of South African small businesses amid challenges.
Key takeaway:
- Celebrating milestones has a significant positive impact on business performance and employee morale.
Opposing viewpoint:
- Some may argue that overemphasis on celebrations can distract from addressing core business challenges.
