The use of GLP-1 appetite suppressants, such as Ozempic and Wegovy, is not only aiding Americans in weight loss but also contributing to reduced grocery expenses, according to recent research from Cornell University. The study, published in the Journal of Marketing Research, reveals that households that begin taking these medications experience an average grocery spending reduction of 5.3% within six months. For higher-income households, the decrease in food expenditure can be even more pronounced, exceeding 8%.
Analysis of transaction data from approximately 150,000 US households indicates notable shifts in purchasing habits. Spending on ultra-processed, calorie-dense foods has decreased significantly, with savory snacks dropping by about 10%. Purchases of sweets, baked goods, and everyday staples like bread and meat also saw reductions. In contrast, spending on healthier options such as yogurt and fresh fruit showed slight increases.
Researchers utilized detailed transaction records instead of self-reported data, enabling a clearer understanding of the real-world implications of GLP-1 drug usage on food buying behaviors. Although changes in spending patterns were observed consistently among those who maintained use of the medication for at least a year, about one-third of users ceased taking the drugs during the study period. Notably, these individuals reverted to pre-treatment spending levels, often leading to healthier grocery choices being replaced by increased purchases of candies and snacks.
The study highlighted the growing prevalence of GLP-1 drug usage, with reports indicating that the share of US households with at least one user rose from 11% in late 2023 to over 16% by mid-2024.
– Why this story matters: The findings illustrate the economic impact of weight-loss medications on consumer behavior and health choices.
– Key takeaway: GLP-1 drugs significantly reduce grocery spending and influence healthier eating habits, although these effects can diminish if medication is discontinued.
– Opposing viewpoint: Some experts warn that changes in spending habits may not solely be attributed to biological effects, suggesting a complex interplay of lifestyle changes among users.
