Stellantis has announced the return of its V-8-powered Ram pickup truck, the TRX, as part of a broader strategy to enhance U.S. sales amidst changing federal emissions regulations. The 2027 Ram 1500 SRT TRX, slated to launch in late 2026, is expected to have a starting price of around $100,000. Originally produced from 2021 to 2024, the TRX was discontinued as the company shifted focus away from V-8 engines.
The truck will feature a supercharged 6.2-liter “Hellcat” gas engine generating 777 horsepower and 680 foot-pounds of torque. Stellantis claims it to be the fastest and most powerful production gas pickup truck, achieving 0 to 60 mph in just 3.5 seconds with a top speed of 118 mph. Ram CEO Tim Kuniskis expressed enthusiasm for the TRX’s return, emphasizing its role as a “halo” vehicle that could boost interest in other models despite its high price point.
This revival aligns with Kuniskis’s initiative to revamp Stellantis’s U.S. brands after the company experienced a drop in sales from 2021 to 2024. Under his leadership, the company plans to make over 25 announcements, including reinstating V-8 engines and canceling an anticipated electric version of the 1500 truck.
Additionally, Stellantis unveiled a new 6.7-liter Cummins high-output turbo diesel engine for the 2027 Ram Power Wagon. These moves mark a significant pivot from earlier strategies aimed at phasing out gas V-8 vehicles in favor of electric alternatives, following the relaxation of stringent fuel economy regulations.
While both Ram and Jeep brands are expected to pursue growth in 2026, the overall market may face challenges with flat or declining vehicle sales projected for the year ahead.
Why this story matters:
- Illustrates Stellantis’s strategic shift towards high-performance vehicles amid changing regulations.
Key takeaway:
- The return of the TRX represents a significant investment in V-8 technology and brand positioning.
Opposing viewpoint:
- Critics may argue that the emphasis on V-8 engines contradicts the industry’s shift towards electric vehicles.
