Email marketing serves as a vital tool for businesses to keep their customers and prospects informed about new products, seasonal offerings, and promotional deals while encouraging website engagement. For effective email campaigns, content must be relevant, personalized, and reflective of the brand. To facilitate this, email marketing software provides user-friendly interfaces, personalization options, and AI-generated content to streamline the process.
Such software allows businesses to create, send, and track emails, with varying capabilities and price points. Key factors to consider when selecting email marketing software include the number of recipients, design customization, and integration with other software tools.
Among the leading email marketing software solutions for UK businesses are:
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Mailchimp: Suitable for all skill levels, offers features like email scheduling, integrative tools, and AI-driven automation, with plans starting at £9.76 per month.
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Brevo: Cost-effective for small businesses, with a starter plan at £5.42 per month that includes AI content generation.
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Campaigner: Provides both basic and advanced features, such as A/B testing and mobile responsiveness, with starting prices at £10 per month.
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Get Response: Affordable plans from £10 per month that include unlimited emails and AI functionalities.
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Campaign Monitor: Highlights include easy brand customization and broken link detection, with pricing starting at £9 per month.
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HubSpot: Offers advanced deliverability and an AI copy generation tool, free with CRM integration, though it can be costly without it.
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Klaviyo: Known for its advanced segmentation and cross-channel capabilities, with pricing starting at £33 per month.
Businesses can leverage these tools to not only enhance engagement with current customers but also reactivate inactive subscribers, thereby improving their marketing effectiveness.
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