A PDQ, or process data quickly, machine is a device that enables merchants to swiftly process and approve card transactions. Commonly referred to as card payment machines, chip-and-pin machines, or PDQs, these devices facilitate card payments at various types of businesses.
PDQ machines operate by authorizing payments once a customer taps or inserts a card and enters their PIN. If sufficient funds are available, the transaction is approved, and funds are subsequently transferred to the merchant’s bank account.
There are three primary types of PDQ machines:
- Countertop – Fixed at a sales point, ideal for retail environments.
- Portable – Battery-operated with a docking station, suitable for restaurants or cafes to enable tableside payments.
- Mobile – Compact devices that use mobile data for payments on the go, targeting flexible business types like pop-up shops and street vendors.
Each type caters to different business needs, with countertop machines offering stability, portable units allowing more mobility, and mobile devices providing maximum flexibility, albeit with some reliability issues in low signal areas.
The cost of PDQ machines varies depending on type and provider. Devices can range from £15 to over £150, with common rental fees for countertop and portable options between £15 and £25 per month. Ongoing transaction costs also differ by provider, making it essential for businesses to review fee structures that suit their financial models.
Merchants interested in acquiring a PDQ machine can purchase them from various payment processing companies or directly online, with some options facilitating quick delivery and setup.
Why this story matters
- Understanding payment processing options is crucial for merchants to maximize efficiency and customer satisfaction.
Key takeaway
- Different types of PDQ machines cater to various business needs, and understanding associated costs can help businesses choose the right solution.
Opposing viewpoint
- Some small businesses may argue that newer, more mobile payment options lack reliability compared to traditional systems.
