The Dallas-Fort Worth area has been designated as the top market to watch for real estate in 2026, marking its second consecutive year in this position, according to the annual Emerging Trends in Real Estate 2026 report by PwC and the Urban Land Institute. The report was compiled after surveying more than 1,700 industry stakeholders across the U.S. and Canada.
Andrew Alperstein, a partner at PwC’s U.S. real estate practice, emphasized the prevalent uncertainties in the current economic landscape, but noted that Dallas benefits from strong migration patterns and a favorable business environment. The area has emerged as an attractive locale for both commercial and residential real estate, boasting a diverse economy and affordability in comparison to other major markets.
The influx of major corporations—including Toyota and Amazon Web Services—has led to significant job growth, attracting young talent and increasing demand for housing. Dallas-Fort Worth has now become the fourth-largest metro area in the U.S., with a population exceeding 8 million, making it pivotal for housing and infrastructure development.
While the market appears promising, potential investors should be aware of challenges, particularly concerning insurance costs. The region has faced rising insurance rates due to frequent natural disasters, leading to increased financial pressure on property owners. The average home insurance premium has risen significantly over the past few years, presenting a notable risk for investors.
In conclusion, while Dallas-Fort Worth offers favorable conditions for real estate investment, including strong job growth and robust housing supply, investors must navigate the complexities of rising insurance costs and local regulations.
Why this story matters: The designation highlights the economic growth and investment potential in Dallas-Fort Worth, attracting attention from stakeholders.
Key takeaway: Dallas-Fort Worth is a leading real estate market as of 2026, favored for its economic diversity and affordability, despite concerns over rising insurance rates.
Opposing viewpoint: Some criticize the region’s escalating insurance costs as a substantial risk that could deter prospective investors.
