Jersey Mike’s Subs plans to expand into Europe this year, marking its first international venture. Founder and board chair Peter Cancro is spearheading the expansion through his company, JM Submarines UK Ltd. The agreement will establish 400 locations in the United Kingdom and Ireland, laying the groundwork for further global growth.
Following its acquisition for approximately $8 billion by Blackstone in late 2024, Jersey Mike’s has emphasized quality and authenticity as key drivers for its menu offerings. CEO Charlie Morrison stated in a CNBC interview that both U.S. and international consumers are seeking quality products at a good value. He believes that Jersey Mike’s reputation for freshness will appeal to customers around the world, even as they make careful choices about where to dine.
Morrison highlighted the growing international popularity of deli-style sandwiches and affirmed that the brand will maintain its identity in this expansion. Drawing from 20 years of consistent same-store sales growth in the U.S., he aims to replicate this success overseas. He acknowledged his past experience at Wingstop, where international growth contributed to a strong performance during the pandemic.
Despite the current economic climate, where consumers are increasingly focused on value, Morrison remains optimistic about Jersey Mike’s potential to attract diners. Cancro expressed confidence in the European sandwich market, recognizing the competition but also the opportunities it presents for the brand.
Why this story matters: Jersey Mike’s expansion reflects a broader trend of U.S. brands seeking international growth.
Key takeaway: The company prioritizes quality and authenticity as it enters overseas markets.
Opposing viewpoint: Some may argue the saturated sandwich market in Europe could pose challenges for Jersey Mike’s to stand out.
