Netflix is initiating plans for a world tour based on its acclaimed animated film “KPop Demon Hunters,” following its recent success at the Oscars. The film not only won the Academy Award for Best Animated Feature but also became Netflix’s most-watched title upon its release in 2025. The song “Golden,” featured in the movie, garnered the Oscar for Best Original Song.
Sources indicate that Netflix is in talks with concert promoters to stage live performances highlighting the film’s music. Plans for the tour involve stops in numerous major cities, with performances expected to take place in large arenas accommodating 10,000 to 20,000 attendees. The proposed tour is scheduled for next year, coinciding with the anticipated release of a sequel to the animated feature.
Although Netflix has not officially selected a promoter for the tour, offers reportedly amounting to tens of millions of dollars in upfront guarantees have already been extended. A spokesperson for Netflix opted not to provide any additional comments regarding the tour.
“KPop Demon Hunters,” animated by Sony Pictures Animation, tells the story of a K-pop girl group, Huntrix—comprised of Rumi, Mira, and Zoey—who navigate their rise to fame while keeping their secret lives as demon hunters hidden. The lead vocalists, EJAE, Audrey Nuna, and Rei Ami, propelled “Golden” to the top of the Billboard Hot 100.
Why this story matters: This tour represents a significant cultural crossover between K-pop and global entertainment.
Key takeaway: Netflix aims to expand its brand through live entertainment, following the success of its animated film.
Opposing viewpoint: Critics may question the sustainability of movie-based tours, suggesting that they depend on short-lived trends in pop culture.
