Small Business Saturday is set to take place on December 6, 2025, encouraging consumers across the UK to support local businesses during the festive season. Research from Small Business Saturday and American Express indicates that 84% of Brits believe in the importance of small firms, with 95% recognizing their contribution to local communities. Shoppers are expected to allocate about 22% of their holiday budgets, equating to £5.3 billion, to small businesses this year.
Originally established by American Express in the United States in 2010, Small Business Saturday promotes the practice of “shopping small” on the Saturday following Thanksgiving. The UK edition of this initiative is now in its twelfth year.
To maximize engagement during this event, businesses are encouraged to visit smallbusinesssaturdayuk.com for resources and promotional strategies. Key actions include registering for the Small Business Finder for increased visibility, downloading promotional materials, and engaging actively on social media using the hashtag #SmallBizSatUK.
Furthermore, businesses can enhance customer interaction by offering deals, creating community events, and collaborating with other local firms. Engaging with customers through reviews and community initiatives can foster lasting relationships and boost brand recognition.
Local councils may also offer support, such as free parking and seasonal activities, encouraging communities to participate in Small Business Saturday.
Why this story matters:
- Highlights the economic importance of supporting local businesses during the holiday season.
Key takeaway:
- Small Business Saturday presents a significant opportunity for local businesses to increase visibility and customer engagement.
Opposing viewpoint:
- Some may argue that large retailers offer better prices and convenience, which could undermine the initiative’s effectiveness.
