A new artificial intelligence video generator, Seedance 2.0, developed by Beijing-based ByteDance, creator of TikTok, has sparked significant backlash from Hollywood organizations. They allege that the platform is infringing on copyright laws by using the likenesses of actors and other protected content without permission.
Currently available only in China, Seedance 2.0 allows users to create high-quality AI-generated videos from simple text inputs. The Motion Picture Association (MPA) criticized the platform, stating that it has engaged in large-scale unauthorized use of U.S. copyrighted works. MPA Chairman and CEO Charles Rivkin emphasized the violation of established copyright laws that protect creators and support millions of jobs in the U.S. He urged ByteDance to halt its infringing activities immediately.
Screenwriter Rhett Rheese, known for the “Deadpool” films, expressed concerns about the future of the industry, cautioning that such tools could undermine traditional roles in filmmaking. Irish director Ruairí Robinson highlighted the issue by sharing a Seedance 2.0 video featuring AI-generated versions of Tom Cruise and Brad Pitt.
The actors’ union, SAG-AFTRA, has also voiced strong opposition, criticizing the platform for unauthorized use of its members’ voices and likenesses. They deemed the situation unacceptable, arguing it threatens the livelihoods of human talent. SAG-AFTRA called for responsible AI development that respects legal and ethical standards.
Responding to the criticism, ByteDance stated that it values intellectual property rights and is taking measures to enhance safeguards against unauthorized uses of content and likenesses.
Why this story matters
- It highlights the ongoing tension between technological innovation and intellectual property rights in the entertainment industry.
Key takeaway
- Seedance 2.0 has attracted criticism for allegedly violating copyright laws, raising concerns about the future of creative professions.
Opposing viewpoint
- ByteDance claims to respect intellectual property rights and is working to strengthen protections against unauthorized use.
